Connor Brooke

Product marketing is a tough job. You need to distill everything your company does into a clear value proposition, and…

Content marketing continues to reign supreme online even almost two decades after Bill Gates wrote his “Content Is King” article…

Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior…

I’m often asked how one should go about telling their business story. There is often confusion about whether the story…

Developing buyer personas is an important step in a successful inbound marketing program – but it’s not just a step.…

Dries Buytaert, creator of Drupal and co-founder of Acquia, recently wrote a post, The Big Reverse of the Web, that…

I know what you’re thinking. After watching and scrutinizing the Lego Movie over and over again, you think you’ve seen…

More brands are beginning to include authenticity in their marketing strategies. For a long time, online marketing focused on increasing…

Given the rapid pace of change and innovation, search engine marketing has become a very complicated profession. A web marketer…

Google’s Knowledge Graph created noise in the search community when it was rolled out on May 16, 2012. It has…

As an aspiring patent-holder, it's important to learn about the process of filing a patent application. Inventors who aren't familiar…

After 2009’s financial crisis, small businesses significantly cut back on expenditures, opting instead to save during a time of financial…

If you’ve mastered the basics of putting together a compelling email marketing campaign, including getting the subject line right and…

If you’ve been paying attention at events, you’ve probably noticed it: brands and businesses showing off their trade show presence…

When presenting Content Marketing or Agile Marketing topics to marketing associations, I often ask two questions.  The first question is,…