Connor Brooke

By now you've heard the stats: Inbound practices produce 54% more leads than traditional outbound practices (HubSpot); Website conversion rate is nearly…

Out of the 100 billion searches conducted each month on Google, there is one thing in common of all searches…

If you’re self hosting your ecommerce store using WooCommerce, OpenCart, Magento, ZenCart, or perhaps your own homegrown, custom solution, and…

Consider this: You’re on your lunch break, scrolling through your Facebook newsfeed when an interesting article pops up. You click…

Social media is becoming a starting point for all marketing campaigns. For some, social media is where a campaign starts…

An increasing number of marketers are embracing inbound marketing and providing a better experience for their customers. However, as content…

What is Social Commerce? There’s a lot of talk about how to get the most value from social media. With…

I ran across this list of the 14 must-have metrics for digital marketing in researching a recent post, so I…

Many marketers understand that getting sales and marketing to work together can be challenging! One effective way to improve alignment…

Do you really have what it takes to run a successful content marketing campaign? Sure, content marketing may sound straightforward:…

We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling,…

Whether you’re a startup or an established company looking to revamp your image, your brand speaks volumes about who you…

A reader inquires, “What is a pre-briefing?” A pre-briefing is a public relations tactic where you talk to a reporter…

More CEOs are setting bold IT innovation goals for their company. Meanwhile, CIOs are tasked to quickly build the required…

There are a number of emerging trends in the sales market and a range of tools that are becoming increasingly…