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Connor Brooke

Tech Expert
200+ Articles

Latest Articles By Connor Brooke

Innovate or Die… Or Just Ask Your Workforce

As physicist William Pollard once said; “Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change…

Connor Brooke
October 14, 2015
Business Innovation

5 Reasons Why Hiring Your Facebook Friend to Build Your Website is the Worst Idea Ever

Starting a small business can be expensive. You have costs for making a business plan, registering your business, buying inventory,…

Connor Brooke
October 14, 2015
Online Marketing

3 Ways to Add More Value for Your Sales Reps

When it comes to running a sales organization, no one can afford to waste time. High-performing leaders focus where they…

Connor Brooke
October 14, 2015
Business Articles

4 Reasons to Use Blended Learning In Your Leadership Development

Employees today often have schedules that leave little time for training. Between meetings and tight deadlines, many do not have…

Connor Brooke
October 14, 2015
Leadership

Why One Breast Cancer Awareness Month Is Not Enough

October marks a time in which some Americans are reminded of the devastating effects of breast cancer; for many others…

Connor Brooke
October 14, 2015
Business Articles

Mastering Audience Segmentation This Holiday Season

The countdown for the holiday season is on – which means now’s the perfect time to review your retargeting strategies…

Connor Brooke
October 14, 2015
Marketing

Digital and Social Media Trends for the Financial Services Industry

The financial services industry has embraced social media, using it to connect with their customers and build their reputations. However,…

Connor Brooke
October 14, 2015
Finance

How to Unlock In-Store Sales With Instagram: 5 Juicy Ideas

Deeply rooted in our nation's capital is a cold-pressed juicery named JRINK (pronounced drr-ink). Founded by former Wall Street professionals…

Connor Brooke
October 14, 2015
Business Articles

Are CMOs Putting Too Many Eggs in One Media Basket?

According to recent research, U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise…

Connor Brooke
October 13, 2015
Marketing

Customer Experience And The Hidden Dangers Of The Comfort Trap

The comfort trap. It happens often and, for the most part, it goes unnoticed—except by our customers. We don't do…

Connor Brooke
October 13, 2015
Customer Experience

Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

We’ve always known that Canada produces delicious food, from maple syrup to poutine, and hilarious comedians, from John Candy to…

Connor Brooke
October 13, 2015
Business Articles

Everything I Know About Marketing I Learned From My Kids

Everything I know about marketing I learned from my kids. It’s true! At it’s most basic, honest level, building a…

Connor Brooke
October 13, 2015
Marketing

The Changing Role of Human Interaction in Customer Service

The gold standard in customer support has changed over the years. The objective for customers and companies has always been…

Connor Brooke
October 13, 2015
Customer Experience

5 Industries Where the Most Millennials Are Working

One of the most significant groups reshaping the workplace is the millennials. Often referred to as Generation Y, these individuals…

Connor Brooke
October 12, 2015
Business Articles

3 Amazing Insights You Can Only Get with Predictive App Marketing

What if we told you that we could predict the future? No, not like psychics, fortune cookies, or Hollywood movies…

Connor Brooke
October 12, 2015
Business Articles

6 Benefits of Employee Monitoring: Boost Productivity, Accountability, and Business Growth

It can be difficult for managers of remote teams to ensure that their employees in the field are working to…

Connor Brooke
October 12, 2015
Business Articles

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