Connor Brooke

Most B2B lead generation campaigns use several touches across various media channels. But how do you determine which media are…

The first thing to sort out when considering a data strategy is what types of data you have, what types…

Getting fired or being “let go” from a job is not something you usually want to discuss with others, especially…

When you’re owed money by a customer who has missed the deadline for payment, you naturally want to ensure that…

Complex technology has never been easy. This was especially true in the pre-connected world. First off, tech is expensive. Second…

By now, you’re probably more than aware of the big data explosion that’s occurring throughout the business world. Thanks to…

Despite the gains of online news, television remains the most popular source for news. Although 16% of Americans now say…

A football game isn’t won on the field. A game is won in the days, weeks, and even months leading…

I read an interesting Associated Press article recently, which reported on the results of a recent survey conducted by the…

One of our most popular blog posts ever has been about how to add a “View my LinkedIn profile” button…

The Bugatti Veyron had 1,000 horsepower when Bugatti launched it in 2005. The follow up is finally here, the Bugatti…

“Storytelling is the most powerful way to put ideas into the world today.” Robert McKee Here at Ceros, we spend…

Despite its seemingly ancient ancestry in the online marketing world, email marketing is still one of the most effective ways…

Last year I had 19 kids and this year I have 13. I’m teaching another semester of, “Customization and Personalization…

How long have we been using the 4Ps of marketing? Marketer E. Jerome McCarthy proposed a 4Ps classification in 1960…