Connor Brooke

As you know, many brands are trying to share their unique stories to attract new customers. So, how do you…

Our mind is like a sponge. We take in bits from every conversation, online and offline, to help form opinions…

For today’s small business, cold calling is no longer effective — or at least it shouldn’t be. It might have…

Loyal employees are the best kinds of workers. They appreciate their jobs, solve everyday problems, and keep motivation high on…

To find the conversation-starters in your case studies, look for the emotions: Who is in trouble, and what is at…

After more than a decade at Salesforce, I've seen the number of distractions at work grow along with the pressure…

The last time you headed to a trade show, conference, or other event, did you come back with a stack…

We all know them. The brands where the name has sounded one way as long as you can remember until…

If your small business has a following on Instagram, you need to understand how the algorithm governing its feed has…

We all know that consumers change from year to year. It might be slight variations; it might huge, sweeping trends…

In 2015, The Fader reported huge news for Spotify. Out of its 75 million monthly users, 20 million are paying…

Writing objectively isn’t always easy – especially if the content surrounds hot-button issues like the upcoming presidential election or religious…

Many sales pros and B2B marketers have written off social media as a somewhat effective, if difficult to measure, means…

Many people who get laid off don't see it coming. They thought they had a steady job. They thought they…

In this hyperconnected world, every company strives to deliver a customer experience that meets the rising expectations of consumers. One…