Connor Brooke

Content marketing is hot right now. And with good reason. Marketers and brands today need to understand how to promote…

I have a confession to make. I used to run random A/B tests simply for the sake of running another…

A day born in memory and gratitude by a daughter who thought her father should be honored with a special…

You’ll find it tough to read a blog on marketing trends for 2016 that doesn’t mention storytelling. We clearly think…

In recent years, we've learned that social media marketing is not going away. However, the way we approach it has…

What can a Silicon Valley venture capitalist tell you about content marketing opportunities? Plenty. That’s because for 21 years, Kleiner,…

Your organization has two key strengths that form its pillars – the products/services it offers and the people it employs.…

Apple offers GREAT user experience on their website, partly due to their incredibly strong branding strategy. Here's a quick way…

If you believe that engaging your donors and cultivating major gifts is the most direct route to long-term sustainability for…

According to CMI's 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at content marketing. It's…

Design, whether it’s for print, digital marketing, editorials or websites, requires constant creative juice. But even the most prolific and…

Don’t have a beard, fixie or some cool headphones. Feeling left out. Then you are maybe not up with the…

LinkedIn is the world's largest professional network with over 400 million members in over 200 countries and territories across the…

Think of the stores and lunch spots you frequent. Odds are, a few of them, if not more, have a…

The taxi industry has been behind for decades while the rest of the world continued to advance. Technology is taking…