Connor Brooke

Whether you're on your first cup of coffee for the morning or pushing through the last half hour of the…

Inbound marketing has grown significantly in recent years. As an inbound marketing consultant, I’ve seen a lot of companies and…

Vendor Managed Inventory (VMI) is a B2B strategy where a buyer or distributor of a product (we'll call them Company…

Agile vs. Waterfall—if you’re at least a little familiar with the world of software development, then you’re probably already well…

In the past few weeks we have spoken with a few business owners who are doing “just fine” with their…

Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is,…

In every language, including English, there are words that people can live without knowing. Words like pain, suffering, and war…

To be successful in marketing, a brand needs to stay fresh and relevant, as well as stay up-to-date on current…

Ad fraud in the programmatic realm is a serious issue that affects all key industry players, and that’s why it…

The summer months are a funny old time for us marketers. Things tend to get a little quiet while everyone…

If you don’t respect, value, and challenge your best employees; know this. They will look for other opportunities. Smart, talented…

Peer-to-peer fundraising, also called “social fundraising” or shortened to “P2P fundraising,” can be an easy way for nonprofits to raise…

Awhile or a while? You can say awhile and a while without noticing any difference between the two—they are both…

As long as computers have been connected to the internet, there’s been the threat from hackers. But we develop security…

Most of us have experienced them… customer service glitches. Those nasty technological boo-boos that make us want to scream! Now,…