Connor Brooke

I used to think presentation decks were an afterthought. They’re meant to be an accompaniment to a speaker, I thought.…

We’ve always known that case studies are one of the top dogs of B2B content marketing, but new research from…

Front line managers have a tremendous impact on the performance of companies. They often times find themselves in complex situations…

They say a picture is worth 1,000 words. So how many words would you think a video is worth? The…

On July 26th, Google released three new, highly anticipated AdWords features specifically designed to make it possible for advertisers to…

The online marketing industry is increasingly relying with automation to manage their campaigns, and their successes validate the shift. Success…

Instagram seems to be a hit these days, but it can be a challenging platform for marketers to incorporate into…

Conversion Rate Optimization (CRO) is often presented as a sure-fire way to get more sales and solve all your marketing…

B2B marketers are starting to get glimpses of their 2017 pipeline goals and wrapping their heads around what percentage their…

Storytelling has been a buzzword in the marketing world since the origin of advertising. From John Deere’s first edition of…

“Wow, that YouTube video has got more than a million views already!” Have you ever thought this after seeing a…

Brand loyalty means staying with a company even if there’s a better option for your needs. You stay loyal because…

Medicine, engineering, technology ― careers in these fields are incredibly prestigious and satisfyingly high-paying, making these jobs some of the…

If we review the Bureau of Labor Statistics’ (BLS) jobs report from the summer, the data reveals a more complex…

DID YOU KNOW: 65% OF B2B COMPANIES HAVE ACQUIRED A CUSTOMER THROUGH LINKEDIN? As you know, I have always been…