Connor Brooke

Branding is one of the most misunderstood concepts out there when it comes to business terms. While there can be…

· Affiliate marketing is one marketing strategy that’s uniquely beneficial to a wide range of operations, including small- and medium-sized…

It’s simple: engaged users are more likely to stick with your brand. But heightening user engagement to compel renewals year…

Effective communication is important within any organization, but it is especially crucial for companies with geographically dispersed teams. The unique…

This post is a follow up to my earlier posts on so-called fragile or spaghetti code where I made a…

As a newbie to this business a couple of years back, I distinctly remember feeling a little awkward when I…

Data as a business asset. If organisations managed their finances as they do their data; many would be facing Section…

Which type of business culture will you emphasize in your company? When the rules of business are always changing, companies…

After mere minutes, somebody from your sales team reaches out on the phone with a quote. The phone call proves…

Instagram stories have outdone their competitor Snapchat since copying the feature in 2016. Now, as of January 2019, there were…

How serious is the issue of follower fraud in influencer marketing for companies? It's worth noting that influencer marketing fraud…

The number of enterprise data breaches has grown exponentially. However, small businesses still fail to pay attention to it. There…

The structure of your website influences the experience of the people who visit it. I often find myself wanting to…

When creating content marketing material for your B2B company, you want it to be engaging and attract the right audience.…

Pop-up advertising gets a bad rap: It's annoying. It's invasive. It's distracting. But pop-ups don’t have to be annoying or…