Connor Brooke

Digital transformation brings about an incredible opportunity for fostering a data-driven culture and enabling faster, better-informed decision making. Although data's…

Every morning when a marketer gets into work, just after he or she fires up their computer and grabs that…

Influencers have made their mark on Instagram and YouTube, with 89% and 70% of users on these platforms, respectively. It’s…

Small business owners have it hard, juggling tasks such as conceptualizing ideas, handling paperwork, and talking to customers, not to…

One thing that holds back modern marketing strategy is, well, time and resources. There’s seemingly a million different ideas you…

Let’s clear some things up. A loyalty program and a referral program are two different things. Yes, there are some…

Why Would You Need a Mobile App for Your Brand? Is your email flooded with people proposing to create a…

You know those people who say, “Oh, man—I just cannot function before I’ve had my morning coffee.” It's an unoriginal…

Based on your observations of the world, would you say that a pipeline and funnel are shaped the same? Your…

This year, the global information technology industry is estimated to be worth $5 trillion. With that much money on the…

Most people are thrilled when they finally finish their video. They can't wait to show the world their masterpiece. However,…

If you run an ecommerce store, a lot of what drives traffic to your website and generates sales is the…

5 Ways to Align Your Business Practices to Manage Consumer Behaviour In today's digital world, where people want instant gratification,…

A visitor arrives at your e-commerce site. They’re not prepared to make a purchase – not yet. Right now, they’re…

Social media has truly changed the way brands can engage audiences. Today, brands are now partnering with influencers to push…