Connor Brooke

On any given email list, 75 percent of email subscribers are inactive. And those inactive subscribers can damage your company’s…

The abundance of data generated in recent years -- by individuals and businesses -- means we no longer have to…

A recent study showed that more than three-quarters of all employers surveyed admitted to having trouble finding qualified talent. Note…

As a business writer, journalist, graphic designer, and digital marketer, I'm often courted by clients looking to get the "most…

Discovering the best strategies for companies to boost their sales feels like an ongoing discussion. In any business, there isn't…

“Badges? We don’t need no stinking badges.” In the classic film, The Treasure of the Sierra Madre, this line was…

“Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a…

The decision to purchase a sales enablement platform is not one that should be made lightly. It’s not like you’re…

One of the biggest challenges many businesses encounter is getting attention for their brand and building a strong reputation in…

Influencer marketing is now a billion dollar game on Instagram, that’s right, billion with a B. It’s because it works:…

If you’ve checked out some friends’ or competitors’ Instagram profiles, you might’ve noticed some circles featured below their bios. Some…

Service awards have traditionally been a way to reward employees for their loyalty. When an employee was at a company…

If you’re thinking 2026 is still far away, stop and think again. It really is less than 10 years away,…

Alright, you’re on board. You’ve read the article about the benefits of a contacts-only approach to CRM, the one discussing…

Collaboration is king in the 21st century workforce. It has always been king, but before very recently your boss would…