Connor Brooke

The term “sales process” has become an almost universal cliché (and yes, I have been as guilty as the rest).…

“The best way to silence your critics is with commitment.”— Srinivas Rao When Srinivas Rao launched his website in 2009,…

In order to get more exposure for your personal brand it’s important to know exactly what your target audience is…

Computer science is a historically male-dominated field—however, recently, there’s been a shift towards encouraging young women to pursue STEM (science,…

Most of us probably don’t think twice about the exact words that appear on our website, our landing pages, our…

There's no doubt that a well-organized company blog can be very effective in connecting with both potential and current clients.…

The footprints of AI in retail can be found at every stage of customer experience. Let’s take a look at…

This is the second part of a series on designing security programs. The last article shared some security event stats…

It’s well-known that you should regularly A/B test parts of your website. Every online blog and podcast discusses it. If…

When customers buy a product you sell, they typically have several choices. They can purchase from you, search a large…

Changing your business model can be a tough decision to make, but it’s crucial for some business owners who are…

In response to the shift in customer demands and the rise of digital, organizations’ social media strategies have become central…

When I was a kid, Friday nights meant pizza and Pepsi. Each week we would call the local pizzeria with…

It's no surprise that many B2B marketing professionals struggle to generate engaging ideas for content and blog posts. It often…

It’s been said that the best way to predict the future is to plan for it in the present. In…