Connor Brooke

  What are CMOs held accountable for at the end of the year? Let’s say we invest 5 percent of…

As you work on your startup and, later, grow your business, it’s important to consider your assets and how they…

Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when…

Data-driven marketing has evolved from the days of simply measuring bounce rates and cost-per clicks to today’s complex big data…

Can you ever truly understand your customers? Do you ever really know how they make purchase decisions? Chris Goward, Founder…

Most small business owners want to grow their business. At the same time, many are overwhelmed with all of the…

How reputation works: The information that shapes it and the people who perceive it A person or company’s reputation is…

I don’t know about you, but I find that there’s never enough time to do everything I’d like to do.…

A referral link is assigned to a customer after they are invited and signed up for a referral program. It’s…

Years ago, you could just stuff your post with keywords, buy links, and land on Google’s first page for a…

Have you ever watched part of a horror film with the volume turned off? Not very scary, right? Many underestimate…

If you’ve been in the mobile space a few years, then you’ll know that acquisition was once the most important…

Tons of companies focus on and spend heavily on lead generation. 74% of those companies spend more than $50 per…

While writing a recent article for TechCrunch about empty states in app design, I came across Inbox by Gmail —…

Did you know in 2016, 31% of sales were on a mobile device… and in 2018 that number is expected…