Connor Brooke

The only constant in the customer care world is change, and if you don’t keep up, you’ll be left behind.…

What do you get when you cross an ambitious woman, a love for lighting, large profit margins and an Etsy…

If you own a small to medium size business, you undoubtedly spend time searching online for helpful tricks and tips…

For B2B companies, understanding the customer journey is key to boosting profits, finding new opportunities, and increasing sales. We should…

Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color?…

“Why should my business be on social media? I do feel it’s important, but is it really that important? or…

Almost every time that I had a conversation with someone not very familiar with Instagram hashtags I received the same…

“Chief revenue officer” is one of those relatively new, somewhat vague, hard-to-define titles made popular in Silicon Valley. It’s like…

While doing research, I once observed a fascinating disagreement among executives at a nursing home parent company. It changed the…

The startup dilemma about whether entrepreneurs should outsource certain tasks to professionals or keep everything internal is one that is…

As technologies like artificial intelligence and machine learning become more widely available and ubiquitous, they are having a real effect…

Small business owners have a lot on their plates. Believe me, I know . . . I am one, myself!…

Front-facing employees are the lifeblood of a business. Being in the frontlines, they brave through the challenges that come with…

Staying on top of everything is a huge challenge for most entrepreneurs today. There’s so much to do – email,…

Many companies have realized that using social media marketing results in higher conversion rates than traditional marketing. The following are…