Christine Crandell

Contributor
1 Articles

Christine Crandell, President of New Business Strategies, has created measurable value for over 100 B2B private and public companies in North America and Europe as a recognized expert in customer experience transformation and marketing strategy.  Clients realize, on average, increases client revenues by 50 percent and Return on Marketing Investment by 40 percent.

 A frequent speaker, she is quoted in several books and recognized with several industry awards. Christine has published over 300 articles on strategy, customer experience, sales and marketing alignment. Christine is the author of Sellers’ Compass®, a time-proven, a methodology for operationalizing customer experience by aligning corporate strategy, culture, and technology.

Latest Articles By Christine Crandell

7 Guidelines Starting Customer Experience

Every company wants to be more customer aligned. Happier customers buy more and more frequently. They also tend to share…

Christine Crandell
April 28, 2020
Customer Experience

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