How different PPC channels capture, nurture and influence leads at the different stages of the consumer journey: awareness, consideration, conversion,…
Customer Experience
Latest Articles By Callum Coard
Avoid internal competition and inflated CPCs by managing three key aspects of your PPC campaigns The more campaigns you run…
Callum Coard
December 6, 2021
Online Marketing
We take a look at some of the most common Smart Shopping problems, including low impressions, inconsistent traffic levels, poor-performing…
Callum Coard
July 11, 2021
Ecommerce
With B2B eCommerce sharply rising since the coronavirus pandemic, businesses can capitalise on increased demand with these PPC strategies. According…
Callum Coard
January 11, 2021
B2B Marketing
Everything you need to know about Google Ads remarketing, including how it works, how it differs from retargeting, how much…
Callum Coard
September 30, 2020
Online Marketing
The pros and cons of Instagram advertising, how much it costs, what ad formats are available and how to set…
Callum Coard
March 26, 2020
Instagram
Among all the main advertising platforms, Facebook stands out for having the most sophisticated targeting features. With nearly 2.5 billion…
Callum Coard
March 13, 2020
Facebook