Brendan Hughes

Contributor
1 Articles

Brendan Hughes has been “doing” eCommerce and digital marketing since 1997. His first commercial project was building the public website for Trinity College, Dublin, where he was a postgraduate student in computer science. Since then, he has worked inside numerous consumer brands delivering successful eCommerce transformations.

Over time, Brendan got to know the co-founders of an ad-tech start-up called Optily. Optily’s mission is to level the playing field for small and medium-sized businesses advertising on the big ad platforms, such as Facebook and Google. Brendan joined Optily as CEO, realizing that the self-service solution developed by the team was a game-changer for eCommerce marketers.

Brendan has recently published his first book. This practical guidebook for eCommerce marketers, Accelerate eCommerce Growth: A Proven Framework to Scaling Your eCommerce Business with Digital Advertising, available as a free eBook.

Latest Articles By Brendan Hughes

Is Revenue-Based Financing the Right Choice for Your eCommerce Business?

Revenue-based financing is fast becoming a popular financing model for revenue-generating startups and eCommerce businesses, and for good reason. The…

Brendan Hughes
July 11, 2021
Finance

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