Bill Treloar is the owner and principal SEO consultant at Rank Magic. Bill holds a bachelors degree in psychology, an MBA in management, and has wide experience managing both technical (information technology) and non-technical (insurance and marketing) organizations. Bill has been president of the New York Enterprise Developer Users Group, a member of the Corporate Advisory Board of the Technology Managers Forum, an adjunct professor at County College of Morris teaching Systems Analysis & Design, and an editor for an international special interest group for home winemakers in Mensa. He’s currently on the Board of Trustees for the Hanover Area Chamber of Commerce.
by Bill Treloar - Local business search rankings Before exploring citation management, let’s see how it fits in to showing up on Google. Where…
by Bill Treloar - Citation management is an important part of the local SEO services we offer to small businesses. There are several reasons…
by Bill Treloar - Many small business owners pay little or no attention to their business listings across the web. That can be a…
by Bill Treloar - You need to show up in search All small business owners want the same things: profitability, growth, and customer satisfaction.…
by Bill Treloar - Why Should I Care? US smartphone penetration is up to 75% as of the end of 2014. Late last year,…
by Bill Treloar - How you can leverage social networking sites to kickstart your blog’s promotion efforts No matter how engaging the content, you…
by Bill Treloar - How hashtags can help you build your business, gain new followers, and showcase your expertise The simple little number sign…
by Bill Treloar - A common web design technique may now be dangerous to your rankings. A Common Technique A lot of blogs don’t…
by Bill Treloar - Fooling Google. It happens with regularity: somebody comes up with a new scheme to fool Google into ranking your website…
by Bill Treloar - Uh-Oh. Google has rolled out a new version of the Panda algorithm, and it’s believed to affect 3-5% of websites.…
by Bill Treloar - Can you really write a perfect blog post? Well, “perfect” is a little tough to pin down, but yes, you…
by Bill Treloar - In late July, Google released a new algorithm change nicknamed the Pigeon Update. Not to be confused with PigeonRank, a…
by Bill Treloar - The local business error we see more than any other You serve people within a limited geographic area. So when…
by Bill Treloar - Keywords in your URL are a good thing. Having keywords in your URL can help your rankings. For example, our…
by Bill Treloar - Niche Websites: The Good, the Bad and the Ugly There are web design and hosting companies out there that focus…
by Bill Treloar - It’s sad to say, but we see this all too often. An old website gets a facelift, and the new…
by Bill Treloar - The Title Tag is perhaps the single most powerful place for your keywords to appear for SEO purposes. It’s weighed…
by Bill Treloar - The Dreaded Bounce — What Is It? We’ve all done it. Clicked on a link to a web page somewhere…
by Bill Treloar - This is a frequently asked question. We’re often asked if links from social media sites like Facebook and Twitter count…
by Bill Treloar - Despite the fact that good search engine optimization (SEO) consultants seldom make good web designers (and vice versa) both are…
by Bill Treloar - Your Blog Is an Important Asset — If It Attracts the Readers You Want Your blog is one of the…
by Bill Treloar - Google announced back in 2010 that Page Speed — how quickly your web page downloads into a visitor’s browser —…
by Bill Treloar - Last month Google announced that all searches (other than PPC clicks) will be secure. What does that mean exactly? The…
by Bill Treloar - There’s a fine line many web developers walk when designing their sites that toggles between coyness and pushiness. We don’t…
by Bill Treloar - In a Nutshell While you don’t have to become a full-fledged SEO expert, you should do your homework and try…
by Bill Treloar - The relation between +1s and rankings The folks at Moz have done a study that shows a very high correlation…
by Bill Treloar - As you know, Google has made a lot of changes to its algorithm over the past year or two, and…
by Bill Treloar - The largest share by far of website visits come from organic search. Enterprise level SEO company Conductor recently conducted a…
by Bill Treloar - Is your web page uncomfortable to read? Often less experienced SEO practitioners guide you to create copy that employs keyword…
by Bill Treloar - Why We Recommend Having a Blog We’ve been recommending our clients maintain a blog for some time now. From a…
by Bill Treloar - For a long time, SEOs and some website owners have known the value of selecting a domain name that exactly…
by Bill Treloar - It’s important to understand the use of synonyms Over the past several months, Google has made many changes to how…
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