Alejandra Zilak, Author at Business2Community

Alejandra Zilak

Contributor
52 Articles

Latest Articles By Alejandra Zilak

What is Experiential Marketing? (And How to Incorporate It Into Marketing Emails)

Once upon a time, in a galaxy far away, marketing entailed promoting your business in a TV commercial or magazine…

Alejandra Zilak
January 18, 2022
Email Marketing

The 9 Best HubSpot Email Marketing Tools That Help Support Best Practices and Drive Results

How many marketing emails are currently in your inbox? And how many times have you interacted with a business because…

Alejandra Zilak
January 18, 2022
Email Marketing

The 5 Best SaaS Website Examples (+Best Practices to Drive Conversions)

Software as a Service (SaaS) brings a lot of benefits to businesses everywhere — it’s usually lower in cost than…

Alejandra Zilak
January 12, 2022
Online Marketing

Custom Website Design vs Template: Pros and Cons + How to Decide Which One Fits Your Business

Your website is an integral part of your business. Not only does it provide information about what you do, why…

Alejandra Zilak
January 12, 2022
Web Design

How to Use HubSpot Tools for Your SaaS Business (+ Examples)

Software as a service (SaaS) makes business processes a lot easier for companies. This is especially true in a world…

Alejandra Zilak
January 10, 2022
Content Marketing

9 Benefits of Email Marketing: How It Can Help You Grow Your Business

When it comes to marketing your business, it’s good to get creative. You redesign your website, come up with great…

Alejandra Zilak
December 25, 2021
Email Marketing

How to Develop an Email Marketing Strategy That Drives Sales (+ Examples)

Email marketing. Everyone’s doing it. You receive them every day. You may even have an inbox exclusively designated for that…

Alejandra Zilak
December 21, 2021
Email Marketing

12 Email Marketing Best Practices for Building Relationships

Email marketing has a lot of benefits: You can communicate directly with your target audience, you can personalize them, and…

Alejandra Zilak
December 19, 2021
Email Marketing

Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates

When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio…

Alejandra Zilak
December 16, 2021
Email Marketing

9 Lead Nurturing Strategies That Work (+ The Best Marketing Tools That Help)

One of the most exciting things for any business is to get new customers. Granted, you love your existing ones…

Alejandra Zilak
December 15, 2021
Strategy

What Is Brand Salience? (And How It Helps Your Business Grow)

When it comes to branding, there’s a certain level of je ne sais quoi that top companies ooze from their…

Alejandra Zilak
December 2, 2021
Strategy

Branding Strategy Best Practices + 15 Costly Mistakes You Need to Prevent

What are your favorite brands? Apple? Disney? Trader Joe’s? What do they all have in common? Even if you hadn’t…

Alejandra Zilak
December 1, 2021
Branding

7 Brand Awareness Tools That Support Your Business Growth

Brand awareness is a golden ticket. It can actually be the golden ticket if the reason people are familiar with…

Alejandra Zilak
November 30, 2021
Branding

How to Create a Brand Experience That Fuels Sustainable Growth (+ Examples)

A long time ago (in a galaxy far, far away) when people needed to buy something, they went to a…

Alejandra Zilak
November 30, 2021
Branding

How the New Associations Feature in HubSpot Helps You Grow Fast

HubSpot is an all-in-one platform that helps you organize your business, make things easier for your team, and improve the…

Alejandra Zilak
November 24, 2021
Marketing Automation

7 Benefits of Using HubSpot’s New Customer Portal to Improve Your CX

When was the last time you enjoyed calling a business to ask about the status of your purchase? You have…

Alejandra Zilak
November 22, 2021
Marketing Automation

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