Alan Draper

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In the hands of…

The Instagram feed is very important. After all, when people first see your profile, they see it first, instead of…

User-generated content is now a key part of marketing strategies. It has been shown that adding UGC to brand marketing…

A wise man once said, “When your boss’s boss’s boss slacks the marketing team a 30-page report, its contents are…

Money questions are often awkward but just as often on your mind. It can be hard to know what is…

Just like any other industry, advertising needs regulation. If you have doubts, imagine the following: You travel to Paris to…

Another Valentine’s Day has sped in our direction faster than an arrow propelled by Cupid’s bow. You don’t want to…

The phrase "digital footprint" has been used for some time, but what does it mean for your business? Simply put,…

No matter the size or type of your business, you’ve likely invested countless hours and dollars into building and establishing…

Applying these small practices can make your small business rank on top Organic search is typically the largest traffic source…

Get Ahead of Tax Fraud and Identity Theft Filing your taxes can be a pain, but dealing with tax fraud…

You’ve heard it a thousand times: marketing is all about attracting potential customers to your business. As marketers, we love…

Almost half of your potential customers say they will “gladly switch brands to use a coupon.” For mobile coupon users,…

In this internet age, it’s not unusual to hear of multimillion-dollar businesses that were started in garages and basements Many…

Tech companies rang in the start of the new year by unveiling some of their ambitious plans for the coming…