Alan Draper

For any business, change is inevitable. Organizations that do not adapt to the circumstances of their industry may eventually fall…

Influencer Marketing is about attention. Attention for personalities, attention for causes, and for many marketers: potential attention for their products…

Instagram grid: your digital canvas for creativity and brand expression. In a world where every square tells a story, mastering…

It’s that time of year again. Internet Retailing Expo (IRX) is one of my favourite ecommerce events. Taking place at…

Warehouse operations are the lifeline of all companies doing business in the United States and around the world. Good warehouse…

Think of your favorite customer. With every visit your knowledge of this customer grows and grows. The first time they…

People tend to see customer service as the hallmark of customer experience, but marketers play a major role in modern…

Organizations that aren’t continuously innovating ways to properly leverage developments in the digital space are falling behind, quickly. As digital…

Whether it’s for marketing, sales, clients, or accounting, every report is created to communicate valuable information. The best reports, however,…

According to eMarketer, U.S. adults spent around 12 hours and seven minutes a day consuming media across all channels and…

We all know that social media is important. But how are you using it? As each platform evolves, brands have…

Buyer personas. You’ve heard about them over and over again. You know you need personas in order for your marketing…

(mohamed_hassan / Pixabay) For brands and advertisers alike, this year started with a shock: Facebook CEO Mark Zuckerberg announced that…

Bluetooth low-energy beacons have been getting a lot of traction over the last few years, and enjoyed particular attention from…

Blockchain has uses that go well beyond the cryptocurrencies that have dominated the news over the past year. With the…