Alan Draper

Valentine's Day not only allows us to appreciate the people we love, but it also gives us a chance to…

We’re always looking for ways to do our job better. Recently we’ve been thinking about updating the way we use…

With Valentine’s Day approaching, you’re likely finding yourself in one of two camps. You’re in the heart-shaped-box-of-chocolates camp or the…

With the abundance of digital resources available today, it can be difficult to cut through the noise, focus your mind…

There is no doubt that e-commerce is quickly overtaking the brick and mortar business model. The growth of e-commerce can…

People often mix up sales with closing. Closing a sale is not the same as a sale; it’s just one…

As Amazon continues to dominate the e-commerce space, smaller online retail businesses must do more to compete. Web design is…

I begin the semester in my social media marketing classes with a survey about social media use and the issues…

“We need you to take one for the team.” That’s when I paused the documentary to react. I had to…

The modern-day work environment requires flexible, efficient, and reliable technology that allows employees to get the job done, especially in…

In 2018, Amazon abandoned a “state-of-the-art” recruiting AI tech project. After teaching itself to follow flawed reasoning in sorting resumes,…

Most people think social media management is just scrolling through Facebook and sending memes to your friends all day long.…

Not for the first time, the Fyre Festival recently found itself splashed across the headlines — but this time, it…

The marketing trend is impossible to ignore, even for someone like me who cut the cable cord five years ago…

Broken links... the bane of every honest webmaster. The destroyers of websites! Well... not really. But they are worth fixing.…