ABOUT Prof. D.V.R.Seshadri Prof. D.V.R.Seshadri is one of the well-respected and popular professors at IIMB. His teaching and research areas…
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Latest Articles By Alan Draper
It’s that time again for Friday’s infographic! It’s obvious that social media plays a hefty role in online marketing these…
Alan Draper
July 13, 2012
Business Articles
I have been a coffee enthusiast for years and combining that with my love of travel has led me to…
Alan Draper
July 11, 2012
Branding
A few years back, the concept of the Total Office Call was popular in pharmaceutical marketing. However, a remark I…
Alan Draper
July 10, 2012
Marketing
If you've spent some time online, you might have seen images transformed into funny portraits created by people who may…
Alan Draper
July 9, 2012
Online Marketing
The open nature of Open Source can make people doubt the technology, but you shouldn’t worry. In 2011, analyst firm…
Alan Draper
July 8, 2012
Business Articles
What’s the worst that could happen? I know that we’re all guilty of asking ourselves that question. However, when it…
Alan Draper
July 8, 2012
Marketing
Last month, MIT Sloan in collaboration with Deloitte released a study, “Social Business: What Are Companies Really Doing?” that highlights…
Alan Draper
July 7, 2012
Business Articles
Infographic Friday is finally here! Today’s infographic focuses on the importance of timing social media to get the best results.…
Alan Draper
July 6, 2012
Business Articles
Contrary to past beliefs, the internet is now an indispensable tool for marketers and all sorts of marketing activities. In…
Alan Draper
July 5, 2012
Business Articles
“Proper consideration of the business purposes and strategy for use of social media can assist in creating a plan to…
Alan Draper
July 4, 2012
Business Articles
Is QR code an Effective Marketing Strategy? Recently, due to the rise of the smart phone users, many marketers are…
Alan Draper
July 2, 2012
Business Articles
Recently, I asked a few colleagues about their voice mail strategies and received some great feedback. However, one response from…
Alan Draper
July 2, 2012
Business Articles
In an earlier post (See White Elephants on the Web), James Maconochie asked the important question of whether it was…
Alan Draper
June 30, 2012
Business Articles
Selling Psychology: Why it pays to know Transactional Analysis in Sales I read David Sandler’s book “You Can't Teach a…
Alan Draper
June 30, 2012
Business Articles
Recently, Jessie Nuez and I were connected by Verizon FiOS and they asked us if we wanted be part of…
Alan Draper
June 29, 2012
Business Articles