Alan Draper

I’ll never forget my first experience surfing – it was the tail end of surfing season in Nicoya Peninsula of…

Benjamin Franklin said it best: “It takes many good deeds to build a good reputation and only one bad one…

You have probably heard the saying, “It’s not what you know, it’s who you know.” Although I would argue that…

What started out as a school project quickly developed into a growing product line and new business for three Clemson…

If you ask any Agile practitioner today about Agile values, they will probably recite some lines from the Manifesto for…

If there’s one thing that today’s companies can agree upon, it’s that employee turnover is expensive. But the costs of…

Doing trade shows right requires that you make hundreds of correct decisions and actions over the several months before, during,…

Year after year, more and more people are joining social media networks to interact not only with their families and…

Credibility and trust are at the heart of what makes a business successful. While every interaction a customer has with…

One of the highest-leveraged activities you can do to build your ABM program and ensure success is hiring the right…

Gen Z. The true “digital natives.” They have always lived in a world with endless digital access. While many marketers…

Focused on digitizing their marketing efforts and customer interactions, many businesses discount the importance of offline marketing. This particularly applies…

In today’s economy, customers are in the driver’s seat. And they have demands like never before. What they want from…

There are tons of pros associated with entrepreneurship. The freedom. The ability to work for yourself. The ability to scale…

As long as we can remember word of mouth marketing has had an influence on people’s buying decisions. The only…