A truly extraordinary business goes further and deeper than most — it makes the bold move toward actually caring about…
Consumer Marketing
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Latest Articles By Alan Draper
Color psychology is a concept often used when marketing a product or service. It’s no secret that color is capable…
Alan Draper
May 12, 2019
Online Marketing
Straight from the studio, we’ve put together this infographic of 50 practical video editing tips that will drastically improve the…
Alan Draper
May 12, 2019
Infographics
With the advent and rise of chatbots, we are starting to see them utilize artificial intelligence — especially machine learning — to accomplish tasks,…
Alan Draper
May 11, 2019
Business Innovation
Since Jinan Liu’s Fine Needle Shop created the first printed ad in 10th-century China, sellers and marketers have been working…
Alan Draper
May 9, 2019
Business Articles
Customer service is undoubtedly a key player in any company’s customer experience (CX) program. It’s the necessary companion to a…
Alan Draper
May 9, 2019
Customer Experience
The internet offers ample opportunity to make money online, regardless of whether you’re selling physical goods or services. But setting…
Alan Draper
May 8, 2019
Cybersecurity
Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done…
Alan Draper
May 7, 2019
Business Articles
If you’re an ecommerce marketer or entrepreneur and you want to get more traffic and sales from Instagram, you’re in…
Alan Draper
May 7, 2019
Business Articles
Struggling to create visual content? Or not seeing the engagement you want? You're not alone. That's why Venngage polled over…
Alan Draper
May 7, 2019
Content Marketing
When it comes to snatching the attention of consumers, Coca-Cola has a proven track record. Remember the “I’d Like to…
Alan Draper
May 7, 2019
Marketing
Not only are businesses told that their brand has to be everywhere their potential customer is, but businesses are also…
Alan Draper
May 2, 2019
Business Articles
When it comes to writing promotional emails, there’s a fine line between being pushy and annoying, and being convincing and…
Alan Draper
May 1, 2019
Email Marketing
Has good branding ever been enough on its own to ensure the success of a company? Of course not. But…
Alan Draper
April 30, 2019
Branding
Gwen and Christine Nguyen, entrepreneurs and sisters from San Jose, gave up their successful careers to take a chance in…
Alan Draper
April 27, 2019
Entertainment
Do you know how much your business spends on print and copy expenses? If the answer is no, you are…
Alan Draper
April 26, 2019
Business Articles