Alan Draper

When someone mentions social media as a business tool, most people think of Facebook and Twitter. Because it’s a video…

Every social media is different. Before you share content on a specific social network you need to be certain that…

Back in December I wrote here about a new concept, The 4 Workplace Conversations. It came out of a recent…

Employers have a very high chance of encountering applicants and employees whose past may need to be considered when making…

Twenty years ago, most of us would have been more likely to associate product recall notices with novelty candles and…

  Are you using landing pages to generate leads for your B2B service or tool? An optimized lead gen page…

Before you even start typing you latest social media update, writing your next blog post or plotting a new email…

Customer images are a great way to show potential customers the value of your product. Amazon knows this and has…

Every day I go in and look at who has viewed my LinkedIn Profile. I can’t help it. It’s information…

Triberr is a very powerful tool for content creators. In a nutshell, it is a social network for bloggers. If…

Kentucky Fried Chicken better known as KFC has gone out of its way to woo vegetarians in the country. The…

Have you ever wondered how weather and temperature impact a consumer’s buying behavior? Of course, on a hot summer day,…

Over the years, I found that I innately gravitate towards the part of my job I enjoy doing the most.…

With more than a billion people connected via the Web, many brands are struggling to get their content noticed amidst…

In the world of advertising and marketing, the clear goal is to create an image of your business with which…