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Latest Articles By Alan Draper
Ever bite into a succulent strawberry only to find that it tastes like … nothing? What has happened to strawberries…
Alan Draper
May 23, 2014
Content Marketing
How do you describe a sip of Coke? http://www.youtube.com/watch?v=XokGFN86ljc The brand asked its fans to submit video clips with their…
Alan Draper
May 22, 2014
Marketing
Every day, millions are spent to learn about customers. Knowing why customers choose your products can help you better fulfill…
Alan Draper
May 21, 2014
Consumer Marketing
You felt a sinking feeling in your stomach when your employee emailed you asking for a meeting. “He’s going to…
Alan Draper
May 21, 2014
Business Articles
Thunder! Thunder! ThunderCats, Ho…me? I can’t hear that battle cry or the theme song to “ThunderCats” without my heart…
Alan Draper
May 21, 2014
Business Articles
Image credit: sociolytics.files.wordpress.com Social Media APIs and data collection is very important to any digital marketer who understands the…
Alan Draper
May 20, 2014
Business Articles
The Content Marketing Institute reports that 61% of B2B content marketers use white papers, and 57% consider them an effective…
Alan Draper
May 20, 2014
Content Marketing
So you’ve received your amazing new explainer video and you’re excited to show it to potential customers. Well you’re in…
Alan Draper
May 20, 2014
Business Articles
Are you just chasing numbers and forgetting what really matters? Many marketers busy themselves growing lists, fans and followers, but…
Alan Draper
May 20, 2014
Marketing
Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content…
Alan Draper
May 20, 2014
Content Marketing
Technological advances and devices are shortening our attention spans. Customers are used to a broad range of choices and are…
Alan Draper
May 20, 2014
Customer Experience
In the business world today, content marketing is a hot topic. It seems like everyone, especially in the B2B arena,…
Alan Draper
May 19, 2014
Content Marketing
Social-media marketing is a constantly evolving beast – one that spawns new creatures under the same name, none of which…
Alan Draper
May 19, 2014
Business Articles
Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree…
Alan Draper
May 19, 2014
Leadership
If you wish to succeed at selling through your ecommerce site, you need to begin on a firm footing. You’ve…
Alan Draper
May 18, 2014
Online Marketing