Inbound marketing is gaining strength because of the changing ways people buy. But it will not eliminate the need for…
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Latest Articles By Alan Draper
Each and every stat that came out of the 2014 Internet Trends Report is extremely interesting, to say the least.…
Alan Draper
June 4, 2014
Content Marketing
The well-known playwright George Bernard Shaw once stated, “Success does not consist in never making mistakes, but in never making…
Alan Draper
June 3, 2014
Business Articles
LinkedIn is one of the most powerful tools in the business world and reaches more than 300 million professionals worldwide.…
Alan Draper
June 2, 2014
Content Marketing
Recently I got back from ad:tech in San Francisco where I spent the day with one of my clients, youAPPi,…
Alan Draper
June 2, 2014
Business Articles
Many professionals have significantly undervalued the role of content in their marketing efforts. Some claim that content is old-fashioned and…
Alan Draper
June 1, 2014
Content Marketing
Many people acknowledge that they use social media for their business to "boost awareness." However, you can raise awareness as…
Alan Draper
May 31, 2014
Business Articles
When creating a personal brand, we often overlook the valuable chance to network – both online and offline. This approach…
Alan Draper
May 30, 2014
Branding
Last week Google announced a significant change to their crawler's behavior. The "Googlebot" finally has the ability to interpret JavaScript,…
Alan Draper
May 30, 2014
Business Articles
A week after the merger of Flipkart and Myntra moves beyond rumours in to reality, Myntra launched its Android app.…
Alan Draper
May 30, 2014
Business Articles
Interest in marketing automation is at an all-time high and according to SiriusDecisions, the industry is expected to grow by…
Alan Draper
May 29, 2014
Business Articles
I have a hard time buying gifts for my niece. She isn’t a typical 4-year-old girl; she’s not super into…
Alan Draper
May 29, 2014
Customer Experience
A user who buys from your site once is a first-time customer. When this first-time customer comes to your site…
Alan Draper
May 28, 2014
Business Articles
Bad customer service experiences are nothing new - as annoying as they may be to live through. In fact, they’re…
Alan Draper
May 27, 2014
Customer Experience
Almost all B2B marketing experts and professionals believe that effective demand generation needs a strong connection between marketing and sales.…
Alan Draper
May 27, 2014
B2B Marketing
As a B2B leader, are you aware of how to assess the ROI of your social media initiatives? In 2011,…
Alan Draper
May 23, 2014
Business Articles