One of the oldest weapons in an online marketer’s arsenal, email marketing, has stayed the ground over the years—ever since…
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Latest Articles By Alan Draper
Here's a problem straight of the 1990s -- iPhone 6 users are having a hard time turning their smartphones into…
Alan Draper
September 24, 2014
Business Articles
Three simple rules for writing blog headlines that attract more traffic to your blog. For seven seconds you’re mine. But…
Alan Draper
September 20, 2014
Content Marketing
As a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more…
Alan Draper
September 18, 2014
Business Articles
Chew On This Alternative Title for This Post: Why Content Marketing Should be Re-Named Marketing with Content. Rare is the…
Alan Draper
September 18, 2014
Content Marketing
Search Engine Optimization (SEO) is an integral part of online marketing and can often mean the difference between success and…
Alan Draper
September 18, 2014
Business Articles
The United States is losing the cyber war. Even with significantly increased spending on cyber security, the situation keeps getting…
Alan Draper
September 17, 2014
Business Articles
Cult brands personify human attributes. No, brands are not real people, but they do need a real voice. The brands…
Alan Draper
September 17, 2014
Branding
Not only is it cheaper to keep a customer than to win a new customer, peeping customers happy is easier…
Alan Draper
September 17, 2014
Customer Experience
You’ve probably seen pop-up banners that say, “Congratulations! You are visitor #1,000,000! Click to claim your prize!” back in the…
Alan Draper
September 17, 2014
Content Marketing
I love watching trending topics on Twitter. I find “in the moment” dialogue of world events fascinating. Though I am…
Alan Draper
September 17, 2014
Business Articles
According to MediaPost 91% of women say that advertisers don't understand them. Over 80% of Pinterest users are female and…
Alan Draper
September 17, 2014
Business Articles
Are men better entrepreneurs than women? Many of you might agree with that right now. Men are often seen as…
Alan Draper
September 17, 2014
Leadership
In a world where our human rights are consistently challenged and issues such as freedom of expression, women’s rights and…
Alan Draper
September 16, 2014
Infographics
Bryan Cranston pulls off his greatest performance, since Breaking Bad, in a one-man baseball play about the MLB postseason. Coming…
Alan Draper
September 16, 2014
Business Articles
If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and…
Alan Draper
September 16, 2014
Business Articles