Alan Draper

Facebook is the biggest social network in the world with over 1.1Billion users worldwide. Having a Facebook business page for your…

My marketing team and I recently attended HubSpot’s marketing conference, Inbound 2014, in Boston, MA. We spoke with, and learned from,…

Adecco Group have released the results of its first global study looking at the use of social media in recruitment…

I’m sure you already know that creating digital and information based products is the most profitable way of making money…

Do You Get Everything You Can Out of Twitter? Whenever I write about Twitter, I receive more questions from business…

A recent study conducted by International Data Corporation found that 25 percent of smartphone users couldn’t recall a time when…

The topic de jour for content marketing this year has been quality over quantity – and it’s about time. Studies…

WWE Diva Trish Stratus is no longer wrestling, but that doesn't mean the yoga guru, and occasional action movie actress,…

I had what I thought was a simple request. Let me explain. One of the nice perks of being on…

A frequently challenged marketing myth is that it’s becoming increasingly difficult to reach young people via traditional marketing. Many marketers…

Growing up with a large stack of Martha Stewart magazines scattered around my family coffee table, and learning how to…

In my previous post, Key Performance Indicators (KPIs) for Your Social Media Dashboard, we took a look at the most…

Having the right keywords is the base of any effective search engine optimization effort. While great content is just as…

It’s no secret that conventional advertising is not as effective as it used to be. Even though digital ad spend…

A recent work assignment had me googling terms like “future of marketing.” A few links later, I was thoroughly down…