Alan Draper

A new year means a lot for a sales organization: new quarter, new quotas, new prospects, and possibly new team…

In 2014, apps changed the way brands interact with consumers - not only when it comes to traditional transactions, but…

Complaint Avoidance It is typical that most companies want to create a customer service experience that doesn’t give their customers…

No, this isn’t a bizarre riddle with some witty answer – it’s a serious question. But unfortunately, there is no…

Undercover Boss and breast implants now go hand-in-hand, thanks to Bikinis CEO Doug Guller. Guller appeared on last night's episode…

Scrolling through your news feed this year you probably saw several users posting their Year in Review.  This new feature…

In today’s edition of Back to Marketing Basics I’d like to talk about innovation, more specifically about adoption and diffusion.…

Neil deGrasse Tyson's Christmas tweets stirred up controversy on the social media site, but on Friday night, when the astrophysicist…

It’s that time of year where virtually everyone is making a New Year’s resolution. In years past, for example, I…

No matter what time of year it is, it’s always a good idea to set marketing goals. Setting goals makes…

Corporate executives face problems daily navigating through various hurdles, challenged to retain their focus, direction and momentum. Human Resource professionals,…

XBox Live and PlayStation both got hacked on Christmas. A group called Lizard Squad, who describe themselves as "Next Generation…

Yes, this is another predictions post. But unlike years past, I’m going on record saying 2015 will actually be different:…

In the far future, when someone sits down and writes the definitive history of payments (riveting), 2014 is going to…

When you hear an employee come into the office and say, “I want to see my personnel file,” does your…