What does your mission statement say? Is it poignant? Or does it leave you wondering, “What am I supposed to…
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Latest Articles By Alan Draper
When it comes to technology, non-profits always struggle to stay ahead of the game. Typically working on aged, donated workstations…
Alan Draper
May 30, 2015
Business Articles
Beach lounging in Hawaii? Hiking through the jungles of Belize? Or perhaps a wine-tasting tour in Tuscany? I’d be 150…
Alan Draper
May 29, 2015
Big Data
If you’re tuned in to the marketing scene – even just peripherally – you know that content marketing is what…
Alan Draper
May 28, 2015
Content Marketing
Anyone who has attended business school understands that there can be significant gaps between what is taught in classes and…
Alan Draper
May 28, 2015
Business Intelligence
Most organizations understand the basic truth that even the best customer service strategies can be derailed if customer-facing employees don’t…
Alan Draper
May 28, 2015
Customer Experience
Marketers are constantly seeking ways to increase engagement with their content and video is fast becoming the best way to…
Alan Draper
May 28, 2015
Content Marketing
One of the recurring themes over the past three years is the yin and yang of attempts to engage customers…
Alan Draper
May 27, 2015
Marketing
It’s no secret that there’s a growing distrust of “big food” among consumers. Large food companies with legacy-brand status are…
Alan Draper
May 27, 2015
Business Articles
93% of customers want companies to be on social media (Cone Communications). At this stage of the social media craze,…
Alan Draper
May 27, 2015
Business Articles
The most daring leaders realize that inspiring employees to assume ownership and responsibility is essentially telling them, “I trust you…
Alan Draper
May 27, 2015
Leadership
“$0.25 of every dollar spent on content marketing in the average mid-to-large B2B firm is wasted on inefficient content operations.”…
Alan Draper
May 26, 2015
Business Articles
In 2014, the WordPress network (blogs hosted either on WordPress.com or externally-hosted WordPress sites) published an average of 17 blog…
Alan Draper
May 26, 2015
Business Articles
Take 3 minutes and draw how you make toast. Grab a pen and paper and start drawing. Don’t use words.…
Alan Draper
May 26, 2015
Business Articles
There are several key elements to creating a successful website such as conversion optimization, SEO design, and usability, but today…
Alan Draper
May 22, 2015
Content Marketing
Small, medium and large businesses all have one thing in common: they need marketing. I would even argue that marketing…
Alan Draper
May 21, 2015
Digital Marketing