Alan Draper

This month is all about the trends that are shaping the future of the content marketing world. This week, we’re…

IDC predicts that the mobile workforce population will reach 1.3 billion this year. That’s 32 percent of the entire workforce,…

Are your competitors kicking your butt with their content marketing? Most executives have no idea how well their content marketing…

Businesses looking to take advantage of the benefits of content marketing now have a wide range of solutions and strategies…

You can primp and polish almost anything to make it gleam and glimmer, but making something beautiful doesn’t make it…

My niece Aria is 3, and her favorite sentence right now is “Why?”. Since she lives in San Diego and…

Mobile continues to account for a greater share of email opens. A study from Movable Ink found that in Q1…

Are you using Twitter to grow awareness and demand for your brand? You should be. Recent studies show that Twitter…

Baby boomers represent more than 80 million U.S. consumers and hold a whopping 70 percent of the nation’s disposable income.…

Writing is your drawcard. It’s the number one tool you have at your fingertips for marketing an online business. So…

With mobile apps made for operating systems like Apple and Android, you can build brand awareness and loyalty among a…

One of the biggest problems with large and small organizations nowadays is the fact that they are rich in data,…

When running a global business, how do you ensure that your organization is capable of understanding and distinguishing the differences…

Did you do a double-take when you read this post’s title? I bet you did. R&D is at the heart…

You know that saying; “what gets measured gets managed”? Split testing is a way of measuring what is working better,…