Alan Draper

For those who realize it, employee engagement is the magic ingredient and the special sauce that makes all the difference…

Growing a business is similar to a high-speed roller coaster — it has ups, downs, twists, and turns. You're simultaneously…

Americans are not happy with Congress. According to the most recent Gallup poll, only 17% of the public approves of…

Customers are more empowered than ever before, presenting your business with significant challenges but which, when handled correctly with multi-channel…

So your company’s spent five (or maybe even six) figures on a shiny new website, with all the bells and…

Nothing breeds acrimony like success. Such is the case with Secure Sockets Layer (SSL). Originally developed by Netscape (remember Netscape?)…

Modern marketers work in world of constant change: Customers expect the brands they're passionate about to respond rapidly to their…

In today's marketing landscape, permission marketing provides a welcome shift from the old interruption marketing strategies. How often have you…

Did you receive a home furnishings catalog from J.C. Penney this spring? Although the big retailer discontinued all their 70+…

Have you felt your social media posts stagnate? Perhaps you are embarking on your company’s social media journey for the…

If you’re new to the world of content marketing, you might be confused by some of the terms that get…

We’ve watched many brands take advantage of “trending” hashtags and topics to increase their own reach. (See here, here, and…

We all know that social media is an invaluable tool for marketing and communicating with potential customers and actual customers…

Everything You Need to Know about Music and Productivity Lots of workers rely on music to get through the workday.…

Prescription drugs are constantly in the news: talk of pharmaceutical company endorsements, the rising cost of drugs and doctors over-prescribing…