Alan Draper

I’ve never sold a computer or licensed software in my career. I’ve never sold consulting services in my career. Frankly,…

There’s a myth that sales is for the young, the energetic, the beautiful and the relentless. Although these characteristics can…

When it comes to reaching potential customers through social networking sites, Facebook and Twitter are probably the first channels that…

It’s a good time to step back and take stock of the recruiting industry. It’s changing rapidly. Hiring and developing…

The new year is finally upon us so it’s time to discuss email marketing best practices. The new year gives…

Stand Out on Social Media with These Visual Marketing Strategies Visual content remains the top choice for social media marketing.…

It’s Sales and Marketing executives' job to make sure employees are excited and working at maximum productivity. Returning from the…

Influencer marketing has become a powerful marketing channel, but like social media, marketers have struggled to measure it in tangible…

Next up is Total Tie Keep seeking $50,000 for 25 percent equity. The necktie accessory, founded by a federal agent…

This is a compilation post that gathers my thoughts on related topics by bringing together articles I published before on…

I have a friend who works in marketing and likes to talk about “spillage.” That is, no matter how narrowly…

The buyer’s decision-making process has changed dramatically in recent years. Buyers are conducting extensive research online before ever speaking to…

Many companies have realized that being active on social media is essential for their marketing success. Businesses understand it is…

The past Google algorithm updates, namely Panda and Penguin, have dramatically altered the landscape of digital marketing and SEO. Now,…

As technology continues to improve, people are increasingly seeking to take it on the go.  And why wouldn't they? Smart…