Alan Draper

According to the Content Marketing Institute’s 2016 Benchmark, Budgets and Trends report, 58% of B2C marketers and 55% of B2B…

Marketers take note. Instagram’s visual impact on users has made a big impression, and no matter what your feelings are…

Video may have killed the radio star, as song goes, but mobile might be killing the PC star. Mobile is…

The wild world of digital marketing industry plays in trillion-digits, yet not everyone you see has had the taste of…

The chances are, you get too many unwanted emails. They are not “spam” as such, but they are messages from…

Move over desktops, laptops, and traditional personal computing devices. Mobile is taking over as the most common form of end…

Whether we resolve to get in shape, tighten up our spending habits, spend more time with our families, or contribute…

Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a…

Microsoft PowerPoint turned 25 this past year… …and, like many of its contemporaries, it’s having a bit of a quarter…

Back in December, I started reading about all of these new features that LinkedIn has made available to its members…

It’s a tale as old as time: two lovers – always kept separate by those who think they know best…

Google is confirmed as saying that the Google Panda Update is now a part of Google’s core ranking algorithm. This…

Ever notice some Facebook Pages have a Very Responsive badge? It’s because they do a really good job at initially…

Do you know what your field technician is doing right now, or why he’s been late to his past three…

Mobile devices have changed internet behavior and the way content is consumed. But many content creators have not adapted. Smartphone…