Alan Draper

In 2015, Netflix set a record with 6.78 billion USD in revenue. While popular shows like Daredevil and deals with…

All to often, when businesses operate flawlessly, the value/experience for the customer goes unnoticed. Yet June 24th, 2016, John Waldron…

When your day as a marketing manager is packed with many tasks, finding time to write your company blog can…

Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best.…

There are many ways a company can enhance their inbound marketing to create more leads, and one effective method is…

Ready to be a smarter marketer? With blogs, podcasts, videos, snaps, chats, and tweets coming at us from all directions,…

Driver’s education classes teach the importance of red stop signs and double yellow lines. But over the decades since the…

Syndicated content travels fast. While cooped up only on your website, your content can only be viewed by your audience,…

It used to be that marketing was about money. Marketing was usually a nicer word for advertising, which needed money–lots…

Google and the other search engines are better than ever at figuring out the nuances of language, and what a…

Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and…

As someone running a business or providing a service, you must have jumped onto the mobile bandwagon already or you…

When I think about product demonstration, I link it to the 1950s salesmen going from door to door. Luckily, marketing…

Instant downloads, buy with 1-click, and overnight delivery. It’s tough to compete with all the bells and whistles of eCommerce…

As you embark on any marketing effort, there is one step you cannot skip. It's the core of a marketing…