Alan Draper

Believe it or not, your mobile website is the only version of your site some of your customers and prospects…

Have you ever wondered why people love eating at buffets? It’s not because all-you-can-eat options are better for your wallet;…

Today’s marketers are going beyond one-off emails. They’re using email marketing and automation to support their marketing strategies and are…

Social media is a rapidly expanding force that has become a major player. It’s not enough to view social media…

When you think of PPC, the first two names that come to mind will be AdWords and Facebook. Those are…

Target marketing is a bit simpler when the entirety of your audience is accessible in one territory. Things get a…

As the biggest expense in B2B marketing budgets, events are an integral part of the go-to-market strategy for most companies.…

  Full disclosure, I’m a self proclaimed retired Pokémon Master. I’ve searched far and wide, caught ‘em all, and been…

What are your company's desired business outcomes? How did you determine what they would be? First, what are outcomes? They're…

If you have just one social media account, then you have the opportunity to create a compelling professional bio. Every…

Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time.…

Marketing Performance Management involves monitoring marketing campaigns to assess their effectiveness and using that data to guide future budget choices.…

The world slowed down this past weekend as Tennis fans from around the world tuned in to watch the Wimbledon…

Let’s face it. Email isn’t going anywhere. Just check out this little fun fact: 91 percent of consumers check email…

Unless you‘ve been living under a rock, you‘ve probably heard something about the latest mobile gaming phenomenon, Pokemon Go. Pokemon…