Alan Draper

If there’s a marketer out there who can claim a 100% response rate to their email marketing, I’d love to…

In today’s competitive business environment, one would think that employees are more productive than ever. With people putting in more…

Lead generation is an essential aspect of your business's marketing and sales strategies to boost revenue. Whether your business operates…

Digital marketing isn’t going anywhere. However, new technologies bring about constant shifts, making it hard to keep up without the…

Stress is an inevitable part of most professional careers. This certainly holds true for those who attain CEO status. Standing…

Yesterday, Google launched Expanded Text Ads for all advertisers. However, expanded text ads are not the only new ad format…

Imagine you’re in the middle of a heat wave. Stuck inside, chilling by the good ol’ AC, you decide to…

“New metaphors are capable of creating new understandings and, therefore, new realities.” –Lakoff, George; Johnson, Mark. Metaphors We Live By…

There’s a lot of buzz in the business world about hiring Millennials, and there’s good reason for it: not only…

Where a one-size-fits-all approach to email marketing might have worked in the past, today effective email marketing requires personalization. With…

Often in understanding business leadership, people tend to focus on two extreme models of leaders. The first is the “It’s…

Getting readers to pay attention to your content is difficult at the best of times, thanks to the deluge of…

Some of my clients go crazy with meetings. They schedule them back to back, invite a cast of thousands, start…

In past blog posts, I’ve discussed emotional marketing. It’s an essential tool in your marketing toolbox but it’s not anything…

“Why aren’t we engaging with more people?” “Why are our donation numbers down?” “Why do the majority of our donations…