Alan Draper

Last year, a law firm representing President-elect Donald Trump won "Russian Law Firm of the Year." Though this news seemed…

Data visualization, or presenting data sets in a visually-appealing way, is becoming quite the rage in today’s data-driven world. Data…

The CTR (click through rate) tells Google if you’re attracting clicks and the higher the CTR, the more consumers feel…

Ten years ago, customer service was usually relegated to an outsourced contact centre. Today’s proliferation of “Customer Heroes”, “Customer Success…

A few weeks ago I had breakfast at one of my favorite places, First Watch. On that particular day I…

“A picture is worth a thousand words.” It’s a saying that we’ve heard several times before. The notion that a…

2016 was momentous for all things email. We saw the iOS 10 update that brought big changes to the Apple…

Over the past year, I’ve had the privilege of meeting many senior executives responsible for the new product innovation process.…

Here’s a question probably percolating in the marketing and communications department at your hospital system: Should we start a Snapchat…

Outsourcing is nothing new. Manufacturing, support, accounting, marketing, and more have all been outsourced for decades to save time and…

As we start a new year, here is a look back at the world of social media. Keep these statistics…

Every startup is different, but at my agency I'm seeing so many commonalities between the points of creative revelation, inception,…

I recently listened to a podcast where Ezra Klein interviewed Tim Wu. Wu is a well-respected academic, author, and activist…

If you've ever hired an online marketing agency, odds are that you've considered firing an online marketing agency, too. In…

So LinkedIn decided to shut down the SlideShare lead generation product. Are you walking around aimlessly wondering what to do…