Alan Draper

Catchy taglines, sponsorships, and prime-time media buys no longer ensure market share increases, genuine engagement, or revenue growth. New technologies…

Competition is a natural obstacle for any industry, but it also can facilitate inspired innovation (like referral program ideas) and…

A Pennsylvania bakery known for their abundance of sweet treats has recently cooked up some controversy after debuting their "Make…

One of the biggest HR trends of the year is the rise of recruitment marketing. So what exactly is it,…

This week, Tilman Fertitta meets with Luke and Mara of Wizard Creations. Wizard Creations provides branded products and marketing experiences…

This week, Tilman Fertitta meets with Sean and Tim of Smart LED Concepts. Smart LED Concepts shines a light on…

At the end of the day, social media is all about storytelling. If you are using social media only to…

Have you been looking for other areas to expand your business? Have you thought about podcasting before, but haven’t pulled…

If there were one word I could give you about micromanagement, it would be this – STOP! Step away from…

All the sales leadership talks about it all the time. Sales consultants advocate it and sales managers say they would…

If you’re building your own website, you’ve probably already run into a plethora of issues. Although there are platforms that…

Constantly changing—this is how many describe the world of SEO. In recent years, numerous developments and changes have significantly altered…

Last week on Founder’s Journal I wrote about Attentional Hygiene. Whenever you talk about focusing your attention, the practice of…

As a small business owner, you have a series of responsibilities. The priorities for small business owners usually include managing…

At Base, we consider ourselves pioneers of a ground-breaking new category that takes data analysis to the next level: the…