A Sales Qualified Lead should not be confused with a Marketing Qualified Lead. That definition involves understanding the terminology, but…
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Latest Articles By Alan Draper
Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with…
Alan Draper
February 22, 2017
Business Articles
Tonight, as part of the "Billion Dollar Buyer" season two finale, design company Sleek to Chic and designers Brad and…
Alan Draper
February 21, 2017
Business Articles
Predictive Analytics, or Predictive, as we call it for short, is a term that most marketers are aware of today.…
Alan Draper
February 21, 2017
B2B Marketing
Curating and Sharing articles, blog posts or images is the accepted practice in content marketing. But curating and sharing “video…
Alan Draper
February 21, 2017
Business Articles
2016 marked a significant year for UX/UI design innovation. We saw chatbots become more popular and an increase in the…
Alan Draper
February 20, 2017
Infographics
Is social media part of your marketing strategy? If it is, you know how hard it can be to keep…
Alan Draper
February 20, 2017
Business Articles
All businesses share a measure of complexity. The activities of a company can never be said to be a simple…
Alan Draper
February 18, 2017
Business Articles
There’s nothing like having boots on the ground every day to get a clear understanding of what a business needs.…
Alan Draper
February 17, 2017
Business Innovation
Next up is Ryan Woltz of EDN WallGarden, seeking $150,000 for 10 percent equity. Quick Company Overview EDN WallGarden allows…
Alan Draper
February 17, 2017
Business Articles
OneNote is a bit of a Swiss Army Knife with a multitude of note taking applications. I use if for…
Alan Draper
February 17, 2017
Blogging
From simple message segmentation to programmatic ad buying and individual-level website customization, the combination of big data and technology is…
Alan Draper
February 16, 2017
Business Articles
From the Merriam-Webster dictionary: advertisement - ad·ver·tise·ment (noun) - a public notice; especially : one published in the press or…
Alan Draper
February 15, 2017
Native Advertising
The concept of HTTPS has been an important one, and forward thinking businesses integrated it a long time ago. Because…
Alan Draper
February 15, 2017
Business Articles
Many small businesses make the mistake of attempting to handle everything on their own, thinking it’s the best way to…
Alan Draper
February 15, 2017
Marketing
Within cross-functional teams of people representing different departments, positions and even cultures, a leader’s success often depends on his or…
Alan Draper
February 15, 2017
Leadership