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How Facebook Marketing Works In 2014

How Facebook Marketing Works In 2014

We started working with clients to help them with their Social Media Marketing campaigns in early 2009.  Facebook had 150 million users and had only been allowing businesses to become... read more

Facebook Marketing: How The Big Guys Are Doing It & So Can You

Facebook Marketing: How The Big Guys Are Doing It & So Can You

Facebook started as an application targeting college and university students to connect online with friends and classmates. However, as Facebook grew in popularity, Mark Zuckerberg and team decided to open... read more

Facebook's Cross-Device Analytics Is Big

Facebook’s Cross-Device Analytics Is Big

Facebook is always changing. And it’s really difficult for marketers to keep up. Every once in a while, however, the change makes marketers’ lives a little easier. The latest from... read more

Facebook Cracks Down on Clickbait Headlines

Facebook Cracks Down on Clickbait Headlines

Fed up with seeing those blatant clickbait headlines in your Facebook news feed? You know, the “this cute kitten / starving puppy was attacked/ rescued / cuddled by a baby... read more

Facebook's Latest Update Focuses On Click Baiting

Facebook’s Latest Update Focuses On Click Baiting

Facebook recently announced via a News Feed FYI, that they’re continuing their commitment to improving the quality of the links show in users’ news feeds from publishers (this includes your Business Facebook Page),... read more

Why No One Is Looking At Your Facebook Posts

Why No One Is Looking At Your Facebook Posts

I consider myself an early adopter with many things, especially with certain social media networks. I was one of the first of my pals on Facebook back in 2004. I... read more

Back to School = Back to Facebook

Back to School = Back to Facebook

As summer winds down and the upcoming school year looms, it looks like parents get back to Facebooking. Looking at the seasonality of clicks across Facebook, Google, and Bing it... read more

Facebook Is Cracking Down. Learn About The New Rules And Policies And What It Means For Your Social Media Strategy

Facebook Is Cracking Down. Learn About The New Rules And Policies And What It Means For Your Social Media Strategy

Facebook recently announced some updates to their News Feed algorithm, including new policies regarding like-gating and click-baiting. The reason? To help fans find intriguing content and assist them in weeding... read more

Facebook Ads: 5 Tips To Increase Your ROI

Facebook Ads: 5 Tips To Increase Your ROI

A number of things happen when you sign into your Facebook account. You check your notifications, reply to any messages lingering out there… and then you probably scope out your... read more

Are You Click-Baiting On Facebook?

Are You Click-Baiting On Facebook?

Facebook Is Eliminating Click-Baiting Posts From New Feeds Have you ever shared a post on your Facebook Page with a link and image instead of pulling the information directly from... read more

Facebook Contests: What You Need to Know

Facebook Contests: What You Need to Know

Facebook contests and promotions are becoming one of the best ways to drive traffic, leads and attention to your web site, brand or product. Since there are already over a... read more

Facebook Algorithm Updates? Time To Rethink Your Social Strategies

Facebook Algorithm Updates? Time To Rethink Your Social Strategies

Earlier this week, Facebook announced changes to the algorithm that drives News Feed. They’re making changes that will stop favoring click-bait headlines that users might only stay on for a... read more

Another Facebook Algorithm Change: Click-Baiting Bites the Dust

Another Facebook Algorithm Change: Click-Baiting Bites the Dust

Another day, another Facebook algorithm change to spice up the lives of marketers, PR professionals, and social media managers everywhere. On Monday, Facebook announced a few News Feed “improvements,” including... read more

Facebook News Feed Update: Killing Click-Bait

Facebook News Feed Update: Killing Click-Bait

On August 25, Facebook announced an update to its News Feed that intends to hide (i.e punish) content that (1) is found to be “Click-bait” and (2) uses embedded links... read more

My Customers Aren’t Using Facebook … Are You Sure About That?

My Customers Aren’t Using Facebook … Are You Sure About That?

Still think your customers are not on Facebook? We meet people every day, who tell us that they don’t believe that their customers are on Social Media and, therefore, are... read more