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Targeting Your Most Relevant Audience on Facebook

Targeting Your Most Relevant Audience on Facebook

Lately as I’m working to promote our business and the events we do, I’ve been playing around a bit with Facebook ads and promoted posts. While I’m not a big... read more

25 Facebook Facts And Statistics You Should Know In 2014

25 Facebook Facts And Statistics You Should Know In 2014

It’s clear why less people are seeing the updates you post on Facebook. During the World Cup, your content was competing for news feed space with 3 billion engagements generated... read more

Why Has Facebook Dropped Its 20% Text Limit On Ads?

Why Has Facebook Dropped Its 20% Text Limit On Ads?

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In the past, you may have noticed that when you promote a post on Facebook, if your image has more than 20% text, your promoted post will be declined. I... read more

Social Media Fails: Facebook Facial Recognition At Its Finest

Social Media Fails: Facebook Facial Recognition At Its Finest

Facebook thinks my little daughter is a man named Bill. It’s true. I posted a photo just the other day of her going down a homemade waterslide at our family... read more

5 CRO Elements to Test on Facebook

5 CRO Elements to Test on Facebook

In an August 2013 CMO Survey, 66% of respondents indicated that their companies are putting more pressure on measuring social ROI. The challenge? There isn’t a clear cut path for... read more


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The Top 7 Facebook Marketing Tips Every Marketer Should Know

The Top 7 Facebook Marketing Tips Every Marketer Should Know

  74% of marketers now consider Facebook a staple in their lead generation efforts, showing how critical of an element it has become. In this article I want to share... read more

What the Marketing Industry Can Learn From Facebook’s Social Experiment

What the Marketing Industry Can Learn From Facebook’s Social Experiment

Many Facebook users have expressed discontent and alarm at the recent news stating that approximately 700,000 users were part of a secret social experiment back in 2012. Over a year... read more

Get More Website Traffic with this Surprising Facebook Advertising Tactic

Get More Website Traffic with this Surprising Facebook Advertising Tactic

If you are a social media marketer and have not taken advantage of display advertising on Facebook, you are missing an outstanding opportunity. Not only will this yield one of... read more

Watch What Happens When Consumers Use Facebook to Fight Back

Watch What Happens When Consumers Use Facebook to Fight Back

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We’ve all had days where we felt we were treated unfairly by a company and ended up feeling helpless. Did you know that you can use social media to fight... read more

Contests and Promotions on Facebook

Contests and Promotions on Facebook

Is your Facebook page looking a little empty? It may be time to use a contest or a promotion to give your brand a boost. Here’s why we love using... read more

Facebook Ad Revenue Sees Huge Growth Driven By Mobile Success

Facebook Ad Revenue Sees Huge Growth Driven By Mobile Success

Forrester flat out says Facebook marketing doesn’t work. The Atlantic questions whether any Internet advertising is effective at all. They must be feeling silly right about now. Clearly, someone is... read more

7 Things You Must Know About Facebook's Q2 2014 Earnings (Charts)

7 Things You Must Know About Facebook’s Q2 2014 Earnings (Charts)

Facebook revealed its Q2 2014 earnings report. Facebook had another strong quarter and Q 2 2014 sets a new benchmark for the company. CEO Mark Zuckerberg further added, “We had... read more

Will You Buy Into Facebook’s Buy Button?

Will You Buy Into Facebook’s Buy Button?

Likes and dislikes on the social media giant’s latest status update This week, Facebook announced its latest enhancement, the Buy button. In an effort to make it easier for users... read more

8 Stats From Facebook's Q2 Earning Call & The PR Implications

8 Stats From Facebook’s Q2 Earning Call & The PR Implications

Facebook recently held its 2014 Q2 earnings call, and we got a glimpse at some very interesting statistics. Many of the stats offered by The Great Zuck(erberg) reinforce recent assertions... read more

The Future of Facebook: Will It Hold a Place in Your Marketing Strategy?

The Future of Facebook: Will It Hold a Place in Your Marketing Strategy?

When we think about the many social media platforms that have sprouted up within just the past decade, and those that have vanished in that same amount of time, there... read more