The Problem with Facebook is Not Revenue but Experience
Enthusiasm appears to be building among investors for Facebook’s impending initial public offering (IPO), when shares of the now privately held company will be sold to the public on Wall... read more
Are Facebook Ads Failing? GM Says So and Ford Disagrees!
Are Facebook Ads Failing? Lately there are a lot of mixed results being published about corporate use of Facebook advertising! This comes as Facebook is in early stage IPO and... read more
The Growing Case for Facebook in the Workplace
Remember when the squawking over social media in the workplace was deafening? You should — it was practically yesterday. Running a search for ‘social media at work’ nowadays will still... read more
The Most Engaging Brands On Facebook
I discovered this infographic from Social Bakers today whilst browsing Mashable. The Most Engaging Brands On Facebook Today All the facts and figures are taken from Social Bakers brilliant statistics services... read more
To Abandon Facebook Advertising or Not, That is the Question
When General Motors Co. announced on Tuesday (5/15) that it will stop advertising on Facebook, many marketers were shocked, to say the least. Abandoning Facebook just days before the social... read more
Is Facebook Or GM To Blame For Ads Not Working?
Just as Facebook is about to float for an expected $100bn valuation, the net is buzzing with news that General Motors (GM) is pulling all of its Facebook ads because... read more
How and Why to Use Facebook as Your Page
Though touted as a primarily B2C (Business to Consumer) marketing tool, there are many ways that Facebook can be leveraged for successful community building B2B (Business to Business). I see... read more
The Social Network Cashes In and Analytics Plays a Role
Facebook is going public this week with an initial valuation approaching $100 Billion. That’s a lot of money – is it a fair valuation? I’m not an IPO expert so... read more
The Future of Facebook
A number of social media campaigns focus solely around Facebook and Twitter, but today’s social media climate is competitive — cookie cutter social media strategies don’t build brands. Keeping up... read more
What Does It Mean to “Like” A Facebook Page
On Facebook when you “Like” someone’s page, you do become somewhat of an advocate for their business and/or products. It’s a great way to share the “love” around with your... read more
