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Facebook Bans "Like-Gating": Time to Adjust Your Social Media Strategy

Facebook Bans "Like-Gating": Time to Adjust Your Social Media Strategy
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7 Ghastly Mistakes that Can Turn You into a Ghost on Facebook

7 Ghastly Mistakes that Can Turn You into a Ghost on Facebook

For a lot of small businesses, the challenge of building and maintaining an active community on Facebook is scary enough on its own. Combine that with some of the recent... read more

Is Posting More On Facebook Hurting Your Brand?

Is Posting More On Facebook Hurting Your Brand?

As brands struggle to keep up with organic Reach on Facebook, I’ve noticed a disturbing trend. Many smaller brands (with less than 5K Fans) are posting MORE content on Facebook... read more

Of Facebook And Mortality

Of Facebook And Mortality

Unfortunately, many people with whom I am connected on Facebook have recently gone through a lot of losses. Friends and family members have left this plane of existence, but much... read more

Facebook Likes: Quantity vs. Quality

Facebook Likes: Quantity vs. Quality

In recently reviewing a client’s Facebook page, I noticed something that jumped out at me. All of the posts we created had the normal amount of Likes and Shares, but for... read more

Is Publically Embarrassing a Company on Facebook the Best Way to Satisfy a Complaint?

Is Publically Embarrassing a Company on Facebook the Best Way to Satisfy a Complaint?

Facebook ads aren’t just for marketing, but for anyone with a message to broadcast. Users are utilizing social advertising to microtarget companies with their complaints, with great success- like when... read more

Are Your Facebook Ads A Waste Of Money?

Are Your Facebook Ads A Waste Of Money?

Facebook ads get a lot of heat for being evil. In the marketing world, they are about as divisive as any political hot button issue. Why? Many businesses have closed... read more

Find Your Brand’s Optimum Facebook Strategy

Find Your Brand’s Optimum Facebook Strategy

The Facebook news feed algorithm is in constant flux. It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media... read more

10 Facebook Pages Your Business Should Be Following

10 Facebook Pages Your Business Should Be Following

They’re not just for college students (remember those days?), and they’re not just for fun: For small and midsize businesses (SMBs), Facebook pages can be goldmines of inspiration, fresh ideas,... read more

Swipe Right Open Graph

Dating & Open Graph (Are They Really Similar?)

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In the social media world, it’s not just who you know and what you say; it’s all about what you look like! Just like your Tinder dating profile, your social... read more