You’re ready to create your business logo design. Whether you’re going the DIY route, or hiring a graphic designer, you should consider doing some market research first.
Don’t worry; I’m not suggesting you contract a full market analysis. They have their place for a large company considering a rebrand, or maybe a merger. For entrepreneurs and many small businesses, a visual evaluation of your competition is a great place to start.
Tip 1. Research Your Competitors
Make a list of both local and regional companies that do business in the same or similar market as you.
Check newspapers, phone books, and drive around your business area. Use basic Google searches and related keywords to build your list. Talk to your current customers—they usually research before making purchases. *This is a great chance to find out why they picked you over others!* Ask your suppliers for help. Attend industry events and trade shows.
Tip 2. Review Your Competitors’ Business Logo Designs And Branding
This is just a visual review and does not compare products or services. It will help you see what you like or dislike about their logo designs. Knowing what your competitors are doing is useful, not to imitate them, but to set yourself apart. Isn’t it better to be unique?
Tip 3. Evaluate Your Competitors’ Business Logo Designs Visual Impact
Don’t stress over this step, just do a quick visual review to answer the following questions:
- What do your competitors’ business logo designs look like?
- What message are you getting?
- What works about their design?
- What would you do differently in their place?
Don’t get wrapped up in the details of their business. You don’t want this to turn into a comparison of where they are in their business journey compared to you– nothing good comes from that.
This whole exercise is only to identify what your competitors choose to do with their business logo design, so you can do something different and outstanding.
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This article was originally published at eGraphics Grapevine Blog