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All Big Data Articles
How To Use Big Data On A Small Budget?

How To Use Big Data On A Small Budget?

Big Data

There is not bigger buzzword in the marketing atmosphere today than Big Data. But when most of us hear “big data”, we think big budgets. Don’t let that association scare... read more

(Re)Defining Big Data

(Re)Defining Big Data

Big Data

I recently attended an event, “Big Data for Engagement and Content Creation,” which was sponsored by the Atlanta Interactive Marketing Association (AiMA). While “big data” has recently become an industry... read more

Kimpton Karma: Good Data Going Full Circle

Kimpton Karma: Good Data Going Full Circle

Big Data

When a person’s actions decide the fate of future existence, we call it Karma. When the sum of a company’s data is used to improve the future existence of both... read more

Use Data as a Wrecking Ball: Tear Down Marketing Silos

Use Data as a Wrecking Ball: Tear Down Marketing Silos

Big Data

I live and work in Indiana, a state rich with both high-tech and agribusiness, so believe me, I understand the value of silos . . . for farming, that is.... read more

Big Data is Connecting Us Like Never Before

Big Data is Connecting Us Like Never Before

Big Data

To say the world is changing in the midst of the big data revolution would be a massive understatement. Companies, individuals, organizations, and governments are all hopping on board the... read more


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IDC: Data Growth and Complexity Are Key Challenges Facing SMB IT Departments

IDC: Data Growth and Complexity Are Key Challenges Facing SMB IT Departments

Big Data

The twin pressures of increasing data volume and complexity are the primary data protection challenges for small- and medium-sized IT departments today, according to new research from IDC and Acronis. With more... read more

The Enterprises’ Big Data Readiness – A Business Analysis

The Enterprises’ Big Data Readiness – A Business Analysis

Big Data

Image credit: 3.bp.blogspot.com In the past years, big data has become a major event in the digital marketing industry. The introduction of the big data analytics brought some exciting yet... read more

The Future of Big Data in Marketing Looks Bright

The Future of Big Data in Marketing Looks Bright

Big Data

Big Data: the term on everybody’s lips the last few years. It can be described as the latest technologies generating massive volumes of information to provide deeper insight into market... read more

Big Data: How This Can Help You Get Big Sales

Big Data: How This Can Help You Get Big Sales

Big Data

Big Data. If you are like a lot of business owners, managers and marketing professionals, the term makes you a little (maybe a lot) uneasy. And dealing with the onslaught... read more

Gain Consumer Confidence by Respecting Privacy with your Big Data Marketing

Gain Consumer Confidence by Respecting Privacy with your Big Data Marketing

Big Data

Image credit: cdn-static.zdnet.com The digital marketing industry embraces more advanced steps in measuring data with respect to their conversion goals, increase search ranking and growing their brand’s popularity online. With... read more

Big Data: A New Type Of Marketing ROI

Big Data: A New Type Of Marketing ROI

Big Data

In November 2012 as we were heading into another national election, a relatively unknown blogger by the name of Nate Silver made a prediction. Based upon the information available to... read more

Call it a Data River, Not a Data Lake

Call it a Data River, Not a Data Lake

Big Data

We’re drowning in an overflow of data. The exponential growth of data from the Internet of Things, social media, consumer interactions and more is leaving businesses scrambling to understand how... read more

5 Tips To Get The Most Out Of Your Big Data

5 Tips To Get The Most Out Of Your Big Data

Big Data

Setting up a successful big data infrastructure means investing a lot of money and manpower into making sure things get done right, which is why it would be such a... read more

The New 4P’s of Marketing With Big Data

The New 4P’s of Marketing With Big Data

Big Data

Image credit: www.ericsson.com Today you need to see through all the hype of Big Data and know truly what is important and what is marketing mimics. To help solve this... read more

Is Bad Data the Super Villain of Data Quality?

Is Bad Data the Super Villain of Data Quality?

Big Data

As a kid, I enjoyed reading comic books and watching animated television series about superheroes.  Among my favorites were Spider-Man, Batman, Thor, Iron Man, and the X-Men. This is why,... read more