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All Big Data Articles
Too Much Data

Is There Such a Thing as Too Much Data?

Big Data

We live in an age where all businesses are generating data, and harvesting data at the same time. The flow of information, and the speed that it is created, have... read more

Are You Ready for a Chief Data Officer?

Are You Ready for a Chief Data Officer?

Big Data

By now, everyone knows that there is huge potential in data. From reducing costs by improving quality, to enriching existing products and services by informationalizing them, to innovating by bringing big... read more

5 Benefits Every B2B Data Provider Should Have

5 Benefits Every B2B Data Provider Should Have

Big Data

If it weren’t for our partnerships with B2B data providers, I would be lost. They make my days easier in so many ways. Whether a rep needs a fresh new... read more

Why Contextual Data Locality Matters

Why Contextual Data Locality Matters

Big Data

Big Data is quickly overtaking SDN as a key phrase in today’s networking lingo. And overused already as it may be, it actually has a lot more meaning and definition... read more

Operational Intelligence Blog I Supply Chain Analytics I Vitria

Untangling the Retail Supply Chain with Real-Time Analytics

Big Data

Retail supply chains are longer and more tangled than ever before – the complexity of the data sets and the management of far-flung suppliers coupled with high customer expectations around... read more

Big Data Needs Some Big Ideas

Big Data Needs Some Big Ideas

Big Data

I recently attended an event that focused on Big Data insights and techniques for retailers. It was well attended and had some great speakers presenting including Bernie Brooks, the CEO... read more

The Problem with Big Data: Lies, Damn Lies, and Statistics

The Problem with Big Data: Lies, Damn Lies, and Statistics

Big Data

I’ve used the subtitle in a previous post and I think the application to the content of this post also makes it worthwhile to use again. I was reading a... read more

You Are Richer Than You Know

You Are Richer Than You Know

Big Data

When Stanford’s Aleecia McDonald and Carnegie Mellon’s Lorrie Cranor conducted a survey to find out how much value we place on our personal data, they discovered something surprising: If you... read more

Big Mother Trumps Big Brother

Big Mother Trumps Big Brother

Big Data

What if we could shift the big data conversation from fearing the muscle of Big Brother to the trusted love of Big Mother? We all know Big Brother, he is... read more

Big Data FAQ For Marketers

Big Data FAQ For Marketers

Big Data

Type “big” into Google and “big data” appears among the suggested keyword combinations, reminding us how much interest exists in a term that is regularly misused but has the power... read more

Leapfrog your Big Data Marketing with Apache Shark

Leapfrog your Big Data Marketing with Apache Shark

Big Data

The new Apache Shark, also known as Apache Spark, big data solutions have ignited the spark in data analytics. The digital marketing world needs an efficient solution for data management... read more

What is Big Data? How Will It Impact Businesses and Society?

What is Big Data? How Will It Impact Businesses and Society?

Big Data

Big data is a buzzword that is ambiguous and often misunderstood. But it also feels like it could be the next big thing. To open up my perspective I found myself... read more

There’s a Hole in my “Big Data” Bucket

There’s a Hole in my “Big Data” Bucket

Big Data

As marketers we are incredibly focused on developing an understanding of our clients’ and potential clients’ behavior. We want to know everything about them and so monitor and analyze their... read more

In a BYOx Environment, IT’s Focus Shifts From Devices to Data

In a BYOx Environment, IT’s Focus Shifts From Devices to Data

Big Data

Data protection, though never simple, used to be a lot easier for IT pros when that data was locked behind a firewall or backed up on tape. But the exponential growth in the... read more

6 Steps To Turn Data Into A Competitive Advantage

6 Steps To Turn Data Into A Competitive Advantage

Big Data

In the past, the focus was gathering the data, not analyzing it. Today, gathering the data is an automated process, and business intelligence is coming in as the knowledge worker. You... read more