Big Data
Big Data For Marketing? It’s All About The Questions
Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers. More... read more
Being Responsible With Customer Data
Social media is changing the way that marketers think about the world around them. Platforms like Facebook are not just new ways of reaching audiences, they also contain huge volumes... read more
Three Lessons Learned: Big Retailers Play with Big Data and Narrowly Avoid Getting Bit.
1Customer experience pioneer and retail giant, Nordstrom, recently found itself in hot water over customer privacy. They’d been operating a pilot program in the Dallas-Fort Worth area for a special... read more
Big Data Takes Over The Big Apple
Big Data and the Big Apple have a greater connection than just their big names. NYC is a city using data for strategic planning, and using it like never before.... read more
Big Data Drives the IT Needs of Biotech Startups
One of the greatest challenges facing many biotech startups, particularly in their earliest phases, is planning for the potential massive quantities of data that are generated by modern lab technologies.... read more
‘Sexy’ Job Needs Moral Code: Why Big Data Analysts Should Be Trained In Ethics
Many of today’s best universities are seeing data analysis as a North Star leading to new curriculum development. But in order to reach their goal successfully, they will need a... read more
Improve Your Bottom Line With Data
My analytical inclinations lead me to ask lots of questions. Lots of questions! What often helps me to get the answers to these questions is data. It’s important to pay... read more
Open Data: Why It’s So Damned Important
President Barack Obama is requiring new government data to be freely available and machine readable. In an executive memorandum released today: [Agencies must] collect or create information in a way... read more
What Is Complex Event Processing (CEP)?
What is Complex Event Processing? It starts with the three Vs of big data. Most of the discussion is centered around the first V, Volume. Finding the best way to... read more
Big Data And Baseball Fans: Business Analytics Goes Mainstream
When Gartner reported in March that 42 percent of IT leaders have invested in Big Data or plan to do so in a year, a SiliconeANGLE headline read that Big... read more
Competitive Advantage Is Increasingly Determined By Your Data
We’re starting to see that any company’s competitive advantage is increasingly determined by the quality of the data they have and how they’re using that data to make real-time decisions.... read more
How To Use Big Data For Marketing Without Being Creepy
Big data leads to relevance for consumers – do they want it? Yes. Consumers want and expect relevance, and companies know that big data analysis can make their marketing and... read more
Big Data: Only as Insightful as Those Analysing It
I went to hear Nate Silver speak last Tuesday as part of his UK speaking tour. You may have heard of him: an American statistician, pollster and data nerd (I’m... read more
Is Big Data Going To Be The Secret Weapon For CRM?
4It seems like cloud and big data are the only things that exist in today’s IT world. Anywhere you turn you are likely to stumble upon one of these. IT... read more
Warren Buffett, The Human Big Data Engine
Warren Buffett is one of the world’s most successful investors. By combining a sound investment philosophy with a bullet-proof decision-making process, Buffet has been able to outperform the stock market by roughly... read more
