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‘Small Data’ Trumps ‘Big Data’ In Marketing

‘Small Data’ Trumps ‘Big Data’ In Marketing

Big Data

The staggering increase in the number of channels of communication over the past few years has been accompanied by an exponential increase in the amount of advertising ‘noise’. Companies know... read more

Making The World A Better Place With Big Data

Making The World A Better Place With Big Data

Big Data

I spent last week at the Strata + Hadoop World Conference in New York City with 5000 other “big data” customers, vendors, and enthusiasts. In the last 6 months we’ve... read more

New Fundraising Study Provides Data On Impact Of Technology

New Fundraising Study Provides Data On Impact Of Technology

Big Data

How much trust should you put in technology? It’s a question that every nonprofit answers. Some nonprofits avoid investing. New technology can be intimidating. And, it’s tough to take a... read more

Data Welcome Back

How To Improve Customer Winback With Quality Data

Big Data

In business, it’s cheaper and easier to encourage existing customers to make another purchase, rather than chasing new customers and leads. The advertising industry is built on the idea of... read more

Big Data: Best Practices for Success

Big Data: Best Practices for Success

Big Data

Big data projects are complex, but that doesn’t mean the art and science of big data is outside the reach of your organization. Whether you are just getting started with... read more

Omni-Channel, Big Data and “Dreadful” Departamental Silos

Omni-Channel, Big Data and “Dreadful” Departamental Silos

Big Data

The basic idea behind omni-channel strategy is the reduction or elimination of customer experience fragmentation. Below are some examples of fragmentation from the most simple and obvious, to the more... read more

What to Tell your Customers about Big Data Usage

What to Tell your Customers about Big Data Usage

Big Data

Every business can benefit of Big Data collection from the customers and use it to improve their sales strategy. If you have decided to start using Big Data in your... read more

Big Data: Only Half of the Marketing Equation

Big Data: Only Half of the Marketing Equation

Big Data

Recently, we covered the basics on predictive marketing, the closest thing a marketing department has to a crystal ball: it can help you decide how to provide the goods and... read more

Will all Future Presidents be White Men? -The Predictive Analytics Problem

Will all Future Presidents be White Men? -The Predictive Analytics Problem

Big Data

The answer to the question in the title is of course almost certainly No. But that’s not what the data said. If you look at the records from 1789, when... read more

Three Industries Where Data Consolidation Is King

Three Industries Where Data Consolidation Is King

Big Data

Nearly one-thousand years ago, Roman Emperor Marcus Aurelius said this: “The secret of all victory lies in the organization of the non-obvious.” While it may not be the application he... read more

How CMOs Can Make Big Data Relevant to the Sales Team

How CMOs Can Make Big Data Relevant to the Sales Team

Big Data

Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” Mind you, that was in 1982— before we texted, tweeted, linked, liked, posted or... read more

Making Big Data Fun

Making Big Data Fun

Big Data

While Big Data has fueled some amazing advances in marketing, retail, and healthcare, articles about big data can be a bit…dry. This month, Spotify has been taking a more playful... read more

Big Data: Why Your Brand Needs It

Big Data: Why Your Brand Needs It

Big Data

When it comes to data more is always better; and thanks to advances in software big data is now manageable. Imagine a room full of people who all have to... read more

Big Data Is The New Java

Big Data Is The New Java

Big Data

It is fascinating how certain technologies have such a far reaching influence on what we do in our day to day lives. About twenty years ago, Java language came into... read more

Sheldon Cooper, Sales Whisperer: Applying the Science of Data to the Art of Selling

Sheldon Cooper, Sales Whisperer: Applying the Science of Data to the Art of Selling

Big Data

Evaluating and managing the performance of a B2B salesperson is ostensibly a more straightforward exercise compared with other job roles because of the transparent nature of quota attainment and easily... read more