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The Future of Big Data in Marketing Looks Bright

The Future of Big Data in Marketing Looks Bright

Big Data

Big Data: the term on everybody’s lips the last few years. It can be described as the latest technologies generating massive volumes of information to provide deeper insight into market... read more

Big Data: How This Can Help You Get Big Sales

Big Data: How This Can Help You Get Big Sales

Big Data

Big Data. If you are like a lot of business owners, managers and marketing professionals, the term makes you a little (maybe a lot) uneasy. And dealing with the onslaught... read more

Gain Consumer Confidence by Respecting Privacy with your Big Data Marketing

Gain Consumer Confidence by Respecting Privacy with your Big Data Marketing

Big Data

Image credit: cdn-static.zdnet.com The digital marketing industry embraces more advanced steps in measuring data with respect to their conversion goals, increase search ranking and growing their brand’s popularity online. With... read more

Big Data: A New Type Of Marketing ROI

Big Data: A New Type Of Marketing ROI

Big Data

In November 2012 as we were heading into another national election, a relatively unknown blogger by the name of Nate Silver made a prediction. Based upon the information available to... read more

Call it a Data River, Not a Data Lake

Call it a Data River, Not a Data Lake

Big Data

We’re drowning in an overflow of data. The exponential growth of data from the Internet of Things, social media, consumer interactions and more is leaving businesses scrambling to understand how... read more


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5 Tips To Get The Most Out Of Your Big Data

5 Tips To Get The Most Out Of Your Big Data

Big Data

Setting up a successful big data infrastructure means investing a lot of money and manpower into making sure things get done right, which is why it would be such a... read more

The New 4P’s of Marketing With Big Data

The New 4P’s of Marketing With Big Data

Big Data

Image credit: www.ericsson.com Today you need to see through all the hype of Big Data and know truly what is important and what is marketing mimics. To help solve this... read more

Is Bad Data the Super Villain of Data Quality?

Is Bad Data the Super Villain of Data Quality?

Big Data

As a kid, I enjoyed reading comic books and watching animated television series about superheroes.  Among my favorites were Spider-Man, Batman, Thor, Iron Man, and the X-Men. This is why,... read more

The New York Times has a Big Data Problem – Do You?

The New York Times has a Big Data Problem – Do You?

Big Data

When The New York Times released a full-length feature describing the life and times of the late Nelson Mandela to recap Mandela’s life, the information traveled quickly. To the Times’... read more

DC And Big Data: White House Releases Big Data And Privacy Report, DATA Act Becomes Law

DC And Big Data: White House Releases Big Data And Privacy Report, DATA Act Becomes Law

Big Data

I talk to marketers every day, and most of the time, one way or another, those conversations end up centered on data. What kind of data do we need? How... read more

How Businesses Can Adopt a Google-style Approach to Understand Big Data

How Businesses Can Adopt a Google-style Approach to Understand Big Data

Big Data

Dr. Roy Marsten wrote in March that Graph Theory was a key approach in understanding and making the most of big data. He notes that Google started the graph analysis trend in... read more

big data and mobile analytics

Infinite Information But No Knowledge: Why We Still Can’t Grasp the Analytics We Have

Big Data

The business world of today is obsessed with data. In the 2014 IDG Enterprise Big Data report, research found that close to half (49%) of enterprise respondents have already implemented big data... read more

Big Innovation Needs Big Data

Big Innovation Needs Big Data

Big Data

In today’s highly competitive business landscape, companies thrive by doing things differently — and getting the most out of your innovation program is key to supporting atypical strategies. Then comes... read more

Forget Big Data – Get Your Little Data Right! (It's Costing You Millions)

Forget Big Data – Get Your Little Data Right! (It’s Costing You Millions)

Big Data

‘Big data’ is all the rage and perhaps rightly so. But are we getting the basics right in sales and marketing? The chances are you are not and it is... read more

Big Data to Coalesce with Enterprise Mobility in the Coming Years

Big Data to Coalesce with Enterprise Mobility in the Coming Years

Big Data

With the growing use of smart devices the information being shared across the globe has been increasing tremendously. This has led to growth of Big Data as all types of... read more