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Data Collection Causing Trust Tensions Amongst Consumers

Data Collection Causing Trust Tensions Amongst Consumers

Big Data

The trust gap between consumers and companies continues to widen as concerns around how firms use their personal data are growing stronger. A recent report by Orange found that only... read more

How Data Leads To Better Personalization

How Data Leads To Better Personalization

Big Data

What do companies like Netflix and Amazon have in common? They understand the power of data-driven personalization. These companies know that customers have come to expect relevant, tailored experiences, and... read more

Big Data Integration And Your Customer Genome

Big Data Integration And Your Customer Genome

Big Data

One of business’ Big Data challenges is the integration of different data silos. The integration of these disparate customer data helps your analytics team to identify the interrelationships among the... read more

Networking’s Atomic Unit: Going Small To Scale Up

Networking’s Atomic Unit: Going Small To Scale Up

Big Data

The major IT trends are all being driven by what can probably best be summarized as more. Some of the stats are actually fairly eye-popping: 40% of the world’s 7... read more

Data Cash Drain

Data Quality: Cash Drain or Cash Gain?

Big Data

Solving data quality problems requires investment, and it’s an investment no business can avoid. Poor data quality can lead to compliance issues, legal challenges and increased effort from all sides.... read more

‘Small Data’ Trumps ‘Big Data’ In Marketing

‘Small Data’ Trumps ‘Big Data’ In Marketing

Big Data

The staggering increase in the number of channels of communication over the past few years has been accompanied by an exponential increase in the amount of advertising ‘noise’. Companies know... read more

Making The World A Better Place With Big Data

Making The World A Better Place With Big Data

Big Data

I spent last week at the Strata + Hadoop World Conference in New York City with 5000 other “big data” customers, vendors, and enthusiasts. In the last 6 months we’ve... read more

New Fundraising Study Provides Data On Impact Of Technology

New Fundraising Study Provides Data On Impact Of Technology

Big Data

How much trust should you put in technology? It’s a question that every nonprofit answers. Some nonprofits avoid investing. New technology can be intimidating. And, it’s tough to take a... read more

Data Welcome Back

How To Improve Customer Winback With Quality Data

Big Data

In business, it’s cheaper and easier to encourage existing customers to make another purchase, rather than chasing new customers and leads. The advertising industry is built on the idea of... read more

Big Data: Best Practices for Success

Big Data: Best Practices for Success

Big Data

Big data projects are complex, but that doesn’t mean the art and science of big data is outside the reach of your organization. Whether you are just getting started with... read more

Omni-Channel, Big Data and “Dreadful” Departamental Silos

Omni-Channel, Big Data and “Dreadful” Departamental Silos

Big Data

The basic idea behind omni-channel strategy is the reduction or elimination of customer experience fragmentation. Below are some examples of fragmentation from the most simple and obvious, to the more... read more

What to Tell your Customers about Big Data Usage

What to Tell your Customers about Big Data Usage

Big Data

Every business can benefit of Big Data collection from the customers and use it to improve their sales strategy. If you have decided to start using Big Data in your... read more

Big Data: Only Half of the Marketing Equation

Big Data: Only Half of the Marketing Equation

Big Data

Recently, we covered the basics on predictive marketing, the closest thing a marketing department has to a crystal ball: it can help you decide how to provide the goods and... read more

Will all Future Presidents be White Men? -The Predictive Analytics Problem

Will all Future Presidents be White Men? -The Predictive Analytics Problem

Big Data

The answer to the question in the title is of course almost certainly No. But that’s not what the data said. If you look at the records from 1789, when... read more

Three Industries Where Data Consolidation Is King

Three Industries Where Data Consolidation Is King

Big Data

Nearly one-thousand years ago, Roman Emperor Marcus Aurelius said this: “The secret of all victory lies in the organization of the non-obvious.” While it may not be the application he... read more