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All Big Data Articles
Don’t Settle For Sub-Par Reporting

Don’t Settle For Sub-Par Reporting

Big Data

Reporting is the nervous system of every business. It tells us when and where things are going well or poorly. However, way too often, many of us settle for sub-par... read more

Is Big Data Changing Your Marketing?

Is Big Data Changing Your Marketing?

Big Data

You’ve probably been hearing all the pundits talk about Big Data. I talk about it too. But is Big Data really changing your marketing? Probably not. Most of us are... read more

How NOT to Waste Your Money on Big Data

How NOT to Waste Your Money on Big Data

Big Data

1

If your company has finally decided to make the leap into the big data world it may seem overwhelming. Stories of businesses failing to benefit from their big data initiatives... read more

What is Thick Data and Why Should You Use it?

What is Thick Data and Why Should You Use it?

Big Data

The term ‘big data’ can be used in a plethora of contexts and due to its inherent broadness, it can be quite challenging to find a straightforward definition that covers... read more

Navigating the Choppy Waters of Big Data

Navigating the Choppy Waters of Big Data

Big Data

There’s no shortage of hysterical cynicism—if that’s even possible—directed at Big Data and the Internet of Things. Most of it is rising from overoptimistic proclamations discussing how these tools will... read more


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How Big Data Can Make Watching Baseball More Fun

How Big Data Can Make Watching Baseball More Fun

Big Data

I like baseball. I played it all throughout my youth and my years as a teenager. So, not surprisingly, I also like to watch baseball. Watching baseball on TV has... read more

3 Offline Opportunities to Collect More Data

3 Offline Opportunities to Collect More Data

Big Data

I’ve written before about maximizing opportunities on your website to collect more data. But when it comes to collecting data, email marketers mustn’t forget that offline opportunities are just as... read more

Big Data: the Treasure Hidden in Your Multi-channel Retail Software

Big Data: the Treasure Hidden in Your Multi-channel Retail Software

Big Data

Your multi-channel software is collecting a goldmine of data – if you only know how to use it. There’s nothing new about the value of data, about appreciating the importance... read more

How Big Data & Social Media Insights Bring Telecoms More Customers

How Big Data & Social Media Insights Bring Telecoms More Customers

Big Data

If you aren’t already on board the social media train, now is a good time to hop on. With one-third of the global population online, recent studies show that about... read more

Why Modern Marketers Fail at Big Data

Why Modern Marketers Fail at Big Data

Big Data

(…and how to stop failure from happening) Radius offers a marketing platform built on top of a database that sorts through billions of data about U.S. businesses each day. Because... read more

Data Is…Cool?

Data Is…Cool?

Big Data

When it comes to the idea of data and analytics, those who aren’t self-proclaimed data geeks, number crunchers, and/or research junkies might have automatically thought, “snooze alert!” That is, until... read more

Big Data: Big Hype, Utopian Promise, or Impending Hackocalypse?

Big Data: Big Hype, Utopian Promise, or Impending Hackocalypse?

Big Data

Whether it’s big government or big corporations you fear may be encroaching on our right to privacy, you should have no trouble these days finding news to fuel your suspicions.... read more

How Big Data Will Shape the Researcher of 2020

How Big Data Will Shape the Researcher of 2020

Big Data

A new report from Circle Research and dnx confirms the view that Big Data is the next revolutionary force in marketing. 43% of marketers are already mining petabytes of customer... read more

Giving the Information Back

Giving the Information Back

Big Data

I am male. I live in Shoreditch. I have blue eyes. A cat called Sam. I like hot chocolate. And I am 28 years old. This is data.  Data is... read more

Farce of Data-Driven Marketing

Farce of Data-Driven Marketing

Big Data

“Eat your own dog food” is a term often used in technology startup circles. It refers to a practice of using the technology your company develops to support your own... read more