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Profile: Louis Columbus
Articles by Louis Columbus
What’s Hot in CRM Applications, 2012
2Serving the sales force is a mantra and mindset that resonates through the best companies I’ve ever worked with and for. That priority alone can help galvanize companies who are... read more
Roundup of SaaS ERP Forecasts and Market Estimates, 2012
The latest round of SaaS ERP market forecasts are more grounded in the reality of CIO priorities and committed projects in 2012 than ever before. And this is good news... read more
Gartner Search Analytics Shows Spike in Hadoop Inquiries in 2012 – Good News For CRM
Hadoop was one of the most-searched terms on Gartner’s website in 2011 through 2012, spiking to 601.8% over the last twelve months alone. Additional insights from the Search Analytics on... read more
Sizing the Data Center Services Market, 2012
The Data Center Services (DCS) market is at a turning point today, with both Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) strategies potentially playing a pivotal role. Traditionally data centers generate the... read more
How Cloud Computing And ERP Mobility Are Reordering Gartner’s Hype Cycle for ERP
1A good friend of mine recently became CIO of a financial services firm and was given his first major project last month: make the complete accounting, financial, and loan provider data... read more
Analytics, Cloud Computing Challenge Flat Growth in Forrester’s Tech Market Outlook for 2012
2It’s time to strip away the hype surrounding analytics, big data and cloud computing by asking how these technologies contribute to excellent customer experiences and greater customer engagement. Those are... read more
Transactions and Complex Selling: Strong Catalysts of Cloud Computing Growth
Enterprise software vendors need to challenge themselves to deliver significantly more value if the potential for cloud computing is going to be achieved . Instead of just going for the low-end, easily... read more
How Analytics and Business Intelligence Are Accelerating Enterprise Cloud Adoption
1During the last few weeks of completing a research project on buyer personas, a key finding of just how quickly enterprises are switching out legacy reporting apps for SaaS-based analytics... read more
Rethinking Cloud ROI from a Customer’s Perspective
Seeing the proliferation of cloud ROI, TCO and cost calculators brings to mind my economics professors who strove with a passion to reduce complex consumer decisions into simple, very powerful... read more
Predicting Cloud Computing Adoption Rates
From conservative, single digit adoption rates to hockey-stick projections of exceptional growth, analyst firms, venture capitalists and government ministries are weighing in on how they see cloud adoption progressing. While each of the adoption rate... read more
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Sizing the Public Cloud Computing Market
Forecasting the global public cloud market is growing from $25.5B in 2011 to $159.3B in 2020 in the report Sizing the Cloud, Understanding And Quantifying the Future of Cloud Computing ... read more
Succeeding with SaaS: Four Hot Tips For Startups
Mark MacLeod, General Partner, Real Ventures, discusses four tips of how to succeed with a Software-as-a-Service (SaaS) start-up. Real Ventures is a Montreal based venture capital and private equity partnership... read more
Deciding Which Applications Belong on SaaS
The debate is getting louder by the week about which applications should move to SaaS versus be kept on-premise. Wanting to it both ways, more and more companies are offering... read more
