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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
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      • Bitcoin Blackjack Sites
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        • Aqru Review
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        • What is APY in Crypto?
        • Yield Farming Platforms
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Axie Infinity Prediction
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      • CateCoin Price Prediction
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      • DogeBonk Price Prediction
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      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
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      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
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      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
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      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
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      • Buy Maker
      • Buy Polygon
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • New NFT Projects
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      • Sport NFT Drops
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      • Azuki NFTs
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
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      • Buy Nikola Stock
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    • Best Trading Platforms
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      • How to Day Trade Stocks
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      • Low Spread Forex Brokers
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      • Bitcode AI Review
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      • Bitindex Prime Review
      • BitIQ Review
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      • Immediate Edge Review
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      • Prime Advantage Review
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      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
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      • Bitcoin Smarter Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Best GameFi Cryptos
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      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
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      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
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      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • DeFi Swap Exchange
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      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Buy Bitcoin AU
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      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
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      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
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      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
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      • Buy Tezos
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      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best NFT Presales
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      • Make Money With NFTs
      • Best Metaverse Coins
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      • Buy Axie Infinity
      • Buy Decentraland
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • Real Estate Investment Club Review
      • Identity 20XY Review
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      • Binance
      • Crypto.com
      • DraftKings
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      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
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      • Buy Stocks on eToro
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      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
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    Digital & Social⟩Web Design

    6 SEO Factors to Consider in Web Design

    author imageAna Cabrera Last updated: 8 June 2021
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    Your business and/or brand’s online presence begins with your website.

    It’s where your first impressions happen, and as we know, making a great first impression is something we all strive for. In the digital landscape, first impressions are about more than just looks.

    You also need to consider other technical aspects that can’t be seen at first glance.

    With years of helping companies grow their digital presence under our belt, we know the importance of considering SEO when designing websites.

    We compiled a list of SEO factors to consider within your web design.

    1. Core Web Vitals and Page Speed

    Core Web Vitals are a current hot topic within the SEO industry because they will soon be considered a ranking factor. According to Google, Core Web Vitals represent a distinct facet of the user experience, are measurable in the field, and reflect the real-world experience of a critical user-centric outcome. They measure how long the page takes to load, the delay of the first input, and if the items are visually stable.

    Core Web Vitals Stats

    Core Web Vitals are found within Google Search Console. You’ll see an overall graph for device type and if you open the report, you’ll find a sample list of URLs.

    Google Search Console Report

    Check your sample URLs with the PageSpeed Insight Tool offered by Google. This valuable tool provides a breakdown of suggestions to help your page load faster and issues to improve performance.

    Core Web Vitals

    One of the easiest ways to improve the Google Core Web Vitals and page speed is to review the JavaScript and CSS files:

    • Fix broken files.
    • Remove unused code.
    • Remove unnecessary lines, white space, and comments from the source code.
    • Compress your files to reduce the size to reduce the page load time.
    • Enable browser caching for JavaScript and CSS files which allows browsers to store and reuse them without downloading them again when requesting your page.

    Our recommendations are:

    1. Avoid using graphics/video/software applications that will slow down the website.
    2. Optimize your JavaScript and CSS files as indicated above.

    2. Mobile Friendliness

    It comes without saying that more and more people use their mobile phones as their main device to perform searches. Users should be able to easily read the website content, see images and videos that adapt to their screen size, and fill out a contact form or purchase a product. An unsuccessful user experience will increase bounces and consequently, conversions will suffer.

    Having a mobile-friendly website is not only a matter of user experience, but also a primary SEO factor. Google has been considering mobile-friendliness as an SEO factor since 2015, and in 2017, the mobile-first index was introduced.

    With this considered, it is very important to optimize your site design for mobile phones as your main device.

    3. Add necessary information as text, not images.

    Search engines read and search for HTML code. With this in mind, it is clear that text is king for SEO. Spiders crawl the site, and text is the most comprehensive item for them. Any piece of content added in the form of images, animations, videos, graphs, or JavaScript is likely to be ignored by search engines. We recommend adding key information as HTML code rather than an image with text.

    This doesn’t mean that videos, images, etc. should be avoided. On the contrary, they can supplement each other. For example, adding a transcript, caption, and metadata to a video can help determine its intent and relevance, driving more organic traffic to the site as a result.

    4. Optimize Images

    Image optimization is crucial for good website performance. When done poorly, this can impact SEO.

    • Use supported image formats. JPEG is our recommended format. PNG could also be used if there’s transparency. Vector graphics (SVG) are also good for logos, icons, etc.
    • Resize images to ensure image sizes don’t slow down the website.
    • Provide a name that clearly describes what the image is.
    • Include alternative text (alt text). Use descriptive alt text to help those who can’t see the images to reinforce the image content.
    • Add OpenGraph and Twitter Cards, so the image is used in social shares.
    • Use the image at the correct physical size to ensure fast downloads.

    5. Optimize Videos

    Video optimization is another design factor that can impact SEO.

    • Use supported video encoding. MP4 is our most recommended file format, but Google can fetch more: 3GP, AVI, MKV, MOV, MPEG, etc.
    • Include the video in an appropriate HTML tag: <video> or <embed>
    • Ensure that the page doesn’t require complex user actions or specific URL fragments to load, or Google might not find your videos. No completed JavaScript.
    • Add embedded video if it’s from a third-party platform like YouTube, Facebook, or Vimeo.
    • Select a high-quality and engaging thumbnail image. Strong thumbnail images increase click-through rates and other video SEO metrics.
    • Insert a video transcript.
    • Add video schema markup.
    • We recommend only one video per page, as search engines usually stop crawling for videos after the first one.
    • Don’t embed the same video on multiple pages. It could create internal competition and hurt SEO.

    6. Lazy-Load Images and Video

    If you’re considering a website with ample imagery, we recommend lazy-loading.

    Lazy-loading is a common method used to dedicate resources to critical pages at load time. The goal behind lazy-loading is to make sure that key information is loaded faster and presented to the user as soon as possible, which is crucial when loading images and video. This technique reduces the time spent on unnecessary downloads and focuses on your page instead.

    In conclusion, when designing your website or reviewing your current website design, SEO should be considered as a main factor. Images and videos are great, but they shouldn’t be a burden to the page speed and overall SEO performance. We hope our recommendations are useful, and if you have questions or need help, contact us today!

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      This article originally appeared on seoplus+ and has been republished with permission.
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    Author: Ana Cabrera

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