Are you using quizzes in your marketing strategy? If you don’t, you should start today.


Because if using the correct type of quiz for your target audience, you can drive massive chunks of traffic and generate new leads daily.

Not only are you providing a fun interaction for your audience, but you’ll also get their contact information so you can work on converting them into paying customers.

Quizzes also allow you to be more personal and engage your target audience. People love to see their results in the end and are more likely to share them on social media. So, don’t forget to make your quizzes shareable.

That said, when implementing a quiz into your marketing strategy, it helps you to:

  • Build an email list
  • Drive more traffic to your website
  • Get more social shares and increase your referral traffic
  • Increase time spent on your site and lower your bounce rate
  • Learn more about your target audience
  • Get people educated on your products and services

But where should I start and what type of quiz should I use, you may ask? Let me give you my 3 top tips.

1. Use a Quiz Popup

As annoying as pop-ups can be when misconfigured, they are great for grabbing website visitors’ attention.

That’s why a quiz pop-up is one of the best ways to capture your visitors’ attention and dim everything behind it. They’ll get a positive interruption on your website, and you won’t miss out on the opportunity to collect their contact information.

Quiz pop-ups are easy to add to your website if you use a WordPress lead capture plugin. You can choose between several templates and quickly build a quiz pop-up using its drag and drop builder.

When creating your quiz, the best strategy is to make a quiz that includes a knowledge test or an assessment of some sort. That way, you can offer an interactive yet educational piece of content for your audience. They’ll learn more about your brand and the products or services you provide, and, at the same time, you get to find out about their needs.

It’s also good to make a quiz about topics you know your audience would care about. For instance, National Geographic created a quiz to educate about animals, which fits their target audience perfectly.

2. Provide Value to Your Quiz Participants

Providing value is essential if you want people to take your quiz. There has to be something in it for them to take the time to complete the quiz.

That said, a great quiz should educate, entertain, or inspire your audience.

For example, prescription glasses retailer Warby Parker offers a quiz to help people find the perfect frame. Not only will people know which glasses are best suited for their preferences, but they’ll also get five frames sent home to try out.

Warby Parker offers value to their participants and helps them accomplish their goal: finding suitable frames. But they also ended the quiz with an action to send customers five pairs to try.

That way, they’ve started a relationship with their audience that they can continue building on.

3. Offer an Incentive to Take the Quiz

For the best results, you need to give your audience a reason to leave you their contact information. Offer incentives like a free eBook or giveaway after they’ve completed the quiz.

Try to figure out what works best to encourage your audience to join your mailing list. And make sure the results are something your participants would want to like and share on social media.

This will give you more exposure and also boost the referral traffic to your website. And we all know what that means: more website traffic, conversions, and sales.


Quizzes are great for generating traffic and leads for your business. They also offer you a way to learn about your target audience and engage with them. But don’t forget to convert your leads into paying customers with consistent follow-up marketing. That’s where your email list comes into the picture. Building an email list will be one of your best marketing and sales assets since you own that list.