The right email marketing tools will change your email marketing game for the better. However, amongst the countless tools and software available in the market, finding the perfect partner for your business needs is pretty challenging.

If you’re looking for the best email marketing software in the market, this guide is all you need. We’ve analyzed several tools’ user experience, analytical features, template options, and adaptability in order to craft an all-inclusive list of the top 13 email marketing services.

Our Pick for Best Email Marketing Software: Salesforce

  • Salesforce is one of the oldest email marketing tools with a robust collection of email marketing features.
  • It’s proficient in modern email marketing with new-age features like automation, content optimizer, and action-based emails
  • It has powerful email, social media, and SMS advertising and marketing features
  • It also comes in a responsive mobile application, and that too, for both IOS and Android

The Best Email Marketing Software – Top 13

Here are the 13 best email marketing software:

  1. Salesforce: Overall, the best email marketing software for 2024
  2. Mailchimp: Best email marketing software for content optimizing
  3. HubSpot: Best marketing email software for comprehensive marketing solutions
  4. OmniSend: Best free email marketing software
  5. Campaigner: Best for beginners that want custom sales funnels
  6. Moosend: Best email marketing software for small business
  7. RapidMail: Best email marketing software for user experience
  8. MailerLite: Best for superior A/B testing
  9. Drip: Best email marketing automation software
  10. Sendinblue: Best bulk email marketing software
  11. Sender: Best text and email marketing software
  12. SendPulse: Best for AI-powered email marketing management
  13. ActiveCampaign: Best business email marketing software for migration

Email Marketing Software Comparison: In Detail

Now that you have had a quick overview of our selected email marketing software, let’s take a deeper dive into their features, pricing, and much more.

1. Salesforce — Overall, the Best Email Marketing Software

Salesforce provides the best email marketing solution through its Marketing Cloud package built on its industry-leading CRM. With Salesforce Marketing Cloud, you can build lasting customer relationships and manage 1-to-1 customer journeys while saving time.

best email marketing tools

Salesforce Features

  1. Email Archiving – A copy of every email sent from your instance of Marketing Cloud is also sent to an email archive associated with your account to capture an exact copy of every email in the system for you to preview.
  2. Journey Builder – This feature lets you plan, optimize, and personalize the customer journey. You can also map and connect marketing campaigns and build cross-channel interactions that measure the effectiveness of your marketing, sales, and service based on customer behavior.
  3. API Triggered Messaging – A helpful feature that sends commercial or transactional messages required by an event or action from external systems using Marketing Cloud’s API. These messages are sent via SMS, Email, Push, and OTT messaging channels.


Let’s take a look at the Salesforce pricing:

  • Basic plan at $400/month for personalized promotional email marketing
  • Pro plan at $1,250/month for personalized marketing automation with email solutions
  • Corporate plan at $3,750/month for personalized cross-channel strategic marketing solutions
  • Enterprise plan requires a quote request for a price that’s based on contact and message volume


  • Powerful and scalable
  • Detailed and easy-to-build reports
  • Excellent automation tools
  • Seamlessly interconnected applications


  • High price point


Our score




Starts at $400


Starting Price


Free Trial/Demo

Free Plan


Web-based, Saas, Mobile Application


Map Plotter, Zoom, Asana etc


  1. Newsletters
  2. Remarketing
  3. Analytics and Reporting

2. Mailchimp — Best Email Marketing Software for Content Optimizing

Mailchimp has been one of the best email marketing software since its inception in 2001. Founded by Dan Kurzius and Ben Chestnut, MailChimp is easily the email marketing tool that most beginners start with.

In fact, thanks to its recent development, it has expanded its bases to websites and e-commerce, providing merchants with ultimate marketing and hosting solutions.



Mailchimp Features

1. Content OptimizerA lot of times, small business owners and entrepreneurs have trouble understanding the kind of content they should deliver through their emails. That’s why at Mailchimp, you get a content optimizer that provides a personalized solution to make your emails more interesting and click-worthy.

2. Action-triggered MailsYou’d obviously want to maintain consistent communication with your customers, so you have to be available for them all the time. Now that is physically impossible, Mailchimp offers action-based emails that are triggered and delivered automatically when a customer performs a certain activity.

3. Responsive Mobile ApplicationMany email marketing tools have limited their services to websites alone. However, Mailchimp makes managing your email marketing campaigns easier than ever with its responsive mobile app. Create emails, track performance, and edit your content, all from your mobile anytime you want.


Let’s take a look at the Mailchimp pricing:

  • The free plan allows you to send up to 10,000 emails per month to up to 2000 subscribers.
  • The Essential Pack starts at $9.99 and covers 50,000 contacts along with A/B testing.
  • The Standard Pack comes at $14.99 and caters to a subscriber base of 100,000
  • If your needs are bigger, the Premium Plan at $299, covering multivariate testing, custom domains, phone support, audience segmentation, and up to 200,000 contacts, is perfect for you.


  • Trustworthy content optimizer
  • Amazing range of templates
  • Generous freemium features
  • Responsive mobile application


  • Expensive paid plans
Software Our score Pricing
MailChimp ⭐⭐⭐⭐⭐ Starts at $9.99

Starting Price $9.99
Free Trial/Demo Free Plan
Deployment Web-based, Saas, Mobile Application
Integrations Zapier, Zoom, Shopify, Salesforce etc
  1. Action-based emails
  2. Email designing
  3. Content optimizer

3. Hubspot — Best Marketing Email Software for Comprehensive Marketing Solutions

Hubspot was founded in 2006 by Brian Halligan and Dharmesh Shah to allow customers to participate in the marketing process of their respective brands.


Soon after, it garnered thousands of customers owing to its diverse marketing tools covering every aspect of digital marketing. Recognizing the high return rate on email marketing, Hubspot was quick to develop its email marketing tools.

Today, it stands tall as one of the most affordable yet effective email marketing tools for small and large-scale businesses.

Hubspot Features

Along with various advanced features that almost every other marketing tool offers, Hubspot is ahead of the game credit to the following three features:

1. Easy to Manage DashboardDigging through piles of emails just to look for that one particular file is a huge waste of time. To simplify managing your dashboard and emails, Hubspot introduced a smart filter that allows you to categorize emails based on their status, campaign, and folder. You can even search for a particular email by just looking up its title in the search bar.

2. Export Email InformationYour work cannot be entirely restricted to Hubspot, and they understand it. That’s why they came up with an email information export feature that allows you to collect all your campaign data and export them to a different device or tool.

3. Edit Columns to Check Email StatusSurely, you’d like a detailed insight page, as it’ll help you understand how your emails are performing. But sometimes, all you need to know is whether or not they have been delivered and opened.

Hubspot simplifies checking email status; you will find dedicated columns right beside the email title. You can even edit these columns to choose what data you want to see first.


Let’s take a look at the Hubspot pricing plans:

  • Starter Plan at $45 for 1000 contacts
  • Professional Plan at $800 for 2000 contacts
  • Enterprise Plan at $3200 for 10,000 contacts

The most impressive part of the pricing scheme is that they’re flexible, and you can add additional contact in each pack with minimal extra charges.


  • Easy navigation
  • Adequate automation
  • User-friendly dashboard
  • Simplified email data management


  • No free plan is available
Software Our score Pricing
HubSpot ⭐⭐⭐⭐ Starts at $45
Starting Price $45
Free Trial/Demo Free trial
Deployment Web-based, Saas, Mobile Applications
Integrations Gamil, LinkedIn, Google Ads, Slack, etc
  1. Easy to manage dashboard
  2. Simplified email information export
  3. Instant email status check

4. OmniSend — Best Free Email Marketing Software

OmniSend helps you grow your business and sales number without increasing your workload. Our favorite thing about OmniSend is its customizable email templates that let you send thousands of emails without actually typing them.

The same goes for pop-ups and sign-up forms — you’ll find a template for both. Creating new email campaigns and reaching out to new leads is a cakewalk with OmniSend.

OmniSend email marketing

OmniSend Features

Let’s take a look at the best features of OmniSend:

1. A/B TestingUnder this feature, you can create multiple versions of the same email campaign and send it to everyone on your mailing list, see how your audience reacts to each email, and choose the best version.

2. Sales & Performance ReportThe secret to creating a successful email campaign is to analyze your performance in all the previous campaigns. Thanks to OmniSend’s personalized sales & performance report, you can check your strengths and weaknesses in one quick glance.

3. 24/7 Email & Live SupportWhen you are in the midst of an email campaign, even a small technical glitch can cost you the data of thousands of users. That’s why OmniSend offers 24/7 live support through email and phone. No matter what the problem is, you won’t be alone.


Here’s a glimpse of OmiSend’s plans and pricing:

  • A free plan for up to 250 contacts
  • A Standard plan starting at $16/month for up to 500 contacts
  • A Pro plan starting at $59/month for up to 500 contacts and additional features


  • Multiple segmentation options
  • A/B testing is available even on the free plan
  • 24/7 live email and phone chat
  • Pre-designed templates for emails, pop-ups, and signups


  • It can be a little difficult to configure for first-time users
Software Our score Pricing
OmniSend ⭐⭐⭐⭐⭐ Starts at $16/month
Starting Price $16/month
Free Trial/Demo Free Plan
Deployment Web-based, Saas
Integrations Magento, Shopify, Wix, etc.
  1. Custom segmentation
  2. Pre-designed templates
  3. 24/7 live support

5. Campaigner — Best for Beginners that want Custom Sales Funnels

Campaigner is an advanced email marketing tool that’s best known for its user-friendly interface and affordable plans. It helps you build creative and engaging email campaigns with automated workflows so that you don’t have to manually handle the email flow.

You can also create custom sales funnels for each campaign. This will help you nurture different target groups and cater better to their group-specific preferences.

Campaigner email marketing

Campaigner Features

Here are some key features of Campaigner:

1. Visual BuilderCreating automated sales funnels with Campaigner is super easy. You’ll have a visual display where you can, drag and drop the triggers and steps in your automated email flow — no coding required!

2. Validation WorkflowBefore you actually start using the automated workflow on your leads and customers, Campaigner will let you run a test drive and validate the design, preventing errors and glitches from creeping into the final workflow.

3. Responsive TemplatesCampaigner offers more than 900 responsive templates — probably the largest database of templates among other popular email marketing tools. Even if you don’t have an in-house expert, your emails will look professionally crafted.


Here are the plans offered by Campaigner:

  • The Starter plan starts at $59/month and supports 5k customers
  • The Essential plan starts at $129/month and supports 75k customers
  • The Advanced plan starts at $649/month and supports 125k customers
  • The eCommerce plan starts at $79.95/month and is designed especially for online stores


  • Beginner-friendly
  • You can down the Contact list
  • Create automated workflows with a visual builder
  • Lets you add multiple custom fields in the email templates


  • No spam-proofing feature
Software Our score Pricing
Campaigner ⭐⭐⭐⭐ Starts at $59/month
Starting Price $59/month
Free Trial/Demo NA
Deployment Web-based, Saas, Mobile Application
Integrations Salesforce, Hubspot, WooCommerce, etc
  • Custom fields
  • Workflow validation
  • 900+ responsive templates

6. Moosend — Best Email Marketing Software for Small Business

Founded in 2013 by Yannis Psarras, Moosend is a popular email marketing software for small businesses and aspiring entrepreneurs. Its user-friendly interface is perfect for beginners to start their email marketing campaign in a few simple steps.

You can use it to manage multiple campaigns and mailing lists together. You can even personalize and segmentize your emails to reach dedicated customers from different backgrounds.


Moosend Features

In addition to the basic email marketing segmentation and personalization features, here are some more benefits you can expect when using Moosend:

1. Automation — Moosend allows you to automate email sequences and personalized offers. For instance, you can automate the onboarding email sequence, thank you email sequence, and newsletters. Also, based on how customers interact with your website and products, you can automatically send them an exclusive discount, product recommendations, or pop-up forms.

2. Analytics & InsightEmail marketing deals with a lot of customer data, and going through all of it manually would be an uphill task. You’ll be glad to know that Moosend comes with a powerful analytical tool that gives you an overview of your email marketing campaigns in one dashboard.

Not to mention you also get an insight into detailed customer profiles and see who interacted with your email, who didn’t, and what elements of your emails were best received.

3. A/B TestingCrafting the perfect email marketing copy that generates hundreds of leads in the first go is impossible without a few rounds of A/B testing to understand the likes and dislikes of your customer. With Moosend, you can easily create multiple versions of the same email, send them to your customers, and see which version is garnering the best response.


Moosend has a 3-tier pricing plan:

Free Plan:

The free plan is free forever and includes basic functions like:

  • Multiple marketing channels
  • Easy email template designing
  • Tracking and Analytics
  • Access to APIs & support services
  • 100+ integrations

Pro Plan:

The pro plan starts at $9/month for up to 2000 subscribers and comes with additional features like:

  • Creating landing pages
  • Automation workflows
  • SMTP server

Enterprise Plan:

The enterprise plan is perfect for large organizations and companies with over 200,000 subscribers. As far as the pricing is concerned, you’ll have to get in touch with Moosend’s team to get a custom quote.

In addition to all the features available in the free and pro plan, you also get customer reporting and your own IP address. Depending on the agreement you have with Moosend, you might also get a few additional benefits.


  • Unlimited emails
  • Easy automation
  • Countless integrations
  • Amazing customer support


  • Customer support limited to 5 working days
Software Our score Pricing
Moosend ⭐⭐⭐⭐ Starts at $9
Starting Price $9
Free Trial/Demo Free trial
Deployment Web-based, Saas
Integrations Zapier, Salesforce, WordPress Salesforce, etc
  1. AB testing
  2. Automation
  3. Analytics & Insights

7. Rapidmail—Best Email Marketing Software for User Experience

Rapidmail was founded in 2008 and is governed by its parent company Sarbacane software. Its super easy user interface and countless template options are perfect for freelancers and small businesses looking to take their email marketing campaigns to the next level.

Whether you want to automate your email marketing campaigns or integrate them with your website or eCommerce store to increase your sales, Rapidmail will be your friend in doubling up your business’s growth.


Rapidmail Features

Wondering what makes Rapidmail worth a try? Here are its 3 best features:

1. Integrations — Rapidmail offers easy integrations with 9 different applications, including Shopify, WordPress, Plentymarkets, etc. Instead of manually driving customers from other platforms to your mailing list, you can simply integrate the two platforms.

2. AutomationPlanning to launch a full-fledged email marketing campaign would mean that you’ll have to deal with thousands of emails every day. Rapidmail simplifies this process by allowing you to automate your emails.

These emails are divided into three categories:

  • Annually
  • One-time
  • Action-based

3. Transactional email — Emails were never meant for one-way communication, were they? If you want to automate email sequences post customer transactions or actions, try Rapidmail’s transactional emails. Set it up once and let it take care of all customer communication forever.


The best thing about Rapidmail’s pricing is its flexibility and personalization for every business type. Unlike other tools that have fixed packages to choose from, Rapidmail allows you to create your own custom package.

They have a price calculator on their website, and all you have to do is enter your business requirements and let them give you a personalized quote.


  • Easy integration and automation
  • Free trial available
  • Custom pricing
  • User-friendly user interface


  • No free plan is available
  • Not compatible with mobile devices
Software Our score Pricing
RapidMail ⭐⭐⭐⭐ Visit their website for pricing
Starting Price Flexible
Free Trial/Demo Free Trial
Deployment Web-based, Saas
Integrations Shopify, WordPress, Plentymarkets, etc
  • Automation
  • Transactional email
  • Easy integrations

8.MailerLite—Best for Superior A/B Testing

Since its inception in 2005 by Eimantas Norkunas and Ignas Rubežius, MailerLite has grown to be a reliable email marketing service provider.

With a loyal base of more than 800,000 customers, MailerLite is in a league of its own with its easy-to-use interface and seamless user experience. All of its features are simple yet effective in supercharging your email marketing campaigns.


MailerLite Features

In addition to a beginner-friendly interface, here are the three best features of MailerLite:

1. Diverse Content FormatMailerLite’s services are not just limited to emails. Say you want to grow your business and customer base. In that case, you can create forms and pop-ups with this software and embed them on your website.

Irrespective of the type of content you create, you’ll enjoy the benefits of insights, template diversity, and optimizer.

2. A/B Testing — MailerLite makes A/B testing a breeze. Say you don’t know how A/B testing works. All you’ll have to do then is follow Mailerlite’s features to create different versions of the same emails and see which of those versions give the best results.

3. Customer Segmentation — Want to customize your image based on different segments of your customer base? Try MailerLite’s customer segmentation. Divide your customers based on age, sex, country, or recent action and send individual emails in bulk to each segment.


The free plan of MailerLite allows you to send up to 12,000 emails for 1,000 subscribers. All the other paid plans fall under the premium category, and their pricing looks something like this:

  • $10/month: Unlimited emails for 1000 subscribers
  • $15/month: Unlimited emails for up to 2500 subscribers
  • $30/month: Unlimited emails for up to 5000 subscribers
  • $50/month: Unlimited emails for up to 10000 subscribers


  • Simple to use
  • Easy A/B testing
  • Segmentize your customers
  • Create landing pages, forms, pop-ups, and much more


  • Inadequate tutorials and set-up assistance

Software Our score Pricing
MailerLite ⭐⭐⭐⭐ Starts at $10
Starting Price $10
Free Trial/Demo Free Trial
Deployment Web-based, Saas. Mobile application
Integrations Zapier, Salesforce, WordPress Salesforce, etc
  1. AB testing
  2. Diverse content format
  3. Customer segmentation

9. Drip—Best Email Marketing Automation Software

Founded in 2013 by Pushkar Mukewar and Neil Kothari, Drip is a fresh breath of air amongst a sea of similar email marketing tools.

Drip beats all its other competitors with an exceptional level of automation. The features that come under Drip’s regular plans are far more advanced than what you might find in enterprise-level plans of other email marketing tools.


Drip Features

Here are the three best features of Drip:

1. Advanced SegmentationDrip dives deep into your customer’s data and brings out unique information that you can use to curate the perfect email for them. You get everything you need to know about a lead with Drip, from their likes and dislikes to understanding the requirements through their previous actions.

2. Email FunnelsYou must have heard about sales funnels, but do you know how an email funnel works? An email funnel lays down your customer’s entire journey, starting from their first interaction with your emails to their last response.

This helps you see the potential hurdles of the campaigns and areas that need improvement.

3. Cross-Platform MarketingDon’t just limit your email marketing campaigns to desktops. With Drip, your emails are now optimized for tablets and mobile applications for every operating system. The motto is simple — create from one and share with everyone.


After the 14-day free trial ends, you can start with the basic Drip plan for 500 contacts at $19 a month. If you need a bigger plan, check out Drip’s price calculator and customize the perfect plan for your business.


  • Impressive multi-channel compatibility
  • Unbeatable automation service
  • New-age customer segmentation and tracking
  • Seamless cross-platform marketing and data management


  • Core email marketing features could use some improvement
Software Our score Pricing
Drip ⭐⭐⭐⭐ Starts at $19
Starting Price $19
Free Trial/Demo Free trial
Deployment Web-based, Saas, Mobile application
Integrations Shopify, Magneto, AccessAlly, etc
  1. Customer segmentation
  2. Cross-platform marketing
  3. Email Funnels

10. Sendinblue—Best Bulk Email Marketing Software

If you are looking for a tool that focuses on email marketing and offers a complete package, try Sendinblue.

The tool will provide you with both basic features like adequate email templates and reporting tools and advanced features like A/B testing. Not to mention that you get all this at an affordable price.


Sendinblue Features

Here are the 3 best features of Sendinblue:

1. Simple & Clean DashboardThe biggest problem with most email marketing tools is the complexity of their dashboard, which makes it difficult for beginners to grasp their features. However, Sendinblue has a pretty neat and simple dashboard. You can get an idea of all the features at a simple glance and easily navigate through the menu to start your journey.

2. 100% Deliverable Transactional EmailsThe biggest concern of most marketers is the deliverability of transactional emails. But with Sendinblue’s team constantly optimizing your content and helping you design the perfect transactional email, 100% deliverability is guaranteed every single time.

3. Smart Delivery SolutionsThe hardest part of email marketing campaigns is not creating the email itself but understanding and nailing the factors that influence its success. Sendinblue will help you find the perfect version of your email with a simple A/B test.

Moreover, they also offer an intelligent machine learning-powered delivery time optimizer so that your email reaches your customer’s inbox only when they are most likely to see it.


Sendinblue offers 4-tier pricing:

Free Plan:

  • Unlimited contacts
  • 300 emails a day

Lite Plan:

  • Starts at $25/month
  • Unlimited contacts
  • 40,000 emails a month

Essential Plan:

  • Starts at $39/month
  • Unlimited contacts
  • 60,000 emails a month

Premium Plan:

  • Starts at $66/month
  • Unlimited contacts
  • 120,000 emails a month

If your needs aren’t met by any of these plans, you can also reach out to the Sendinblue team for a customized plan.


  • Straightforward for beginners
  • Affordable pricing
  • Guaranteed content & optimized delivery
  • 100% deliverability on transactional emails


  • Daily limit on the free plan
Software Our score Pricing
Sendinblue ⭐⭐⭐⭐ Starts at $25
Starting Price $25
Free Trial/Demo Free plan
Deployment Web-based, Saas, Mobile application
Integrations WordPress, Stripo, PrestShopetc
  1. Smart Delivery Solutions
  2. 100% deliverability guaranteed
  3. Simple & clean dashboard

11. Sender—Best Text And Email Marketing Software

Founded in 2012 by Edgaras Vaitkevičius, Sender is another popular email marketing tool that holds its ground with brilliant email marketing templates, content optimizer, customization, and affordable & flexible pricing.



Sender Features

Here are the three best features of Sender:

1. Simple Content EditorSender prides itself in keeping everything on its website simple and user-friendly, and its content editor is a prime example of this.

Whether you are creating an email or a newsletter, all that you have to familiarise yourself with is a drag and drop builder to arrange your email elements and create a crisp & engaging email copy.

2. Pop-ups & Customizable FormsSender does not just help you manage your existing subscriber base but also helps your business grow with its customizable forms and pop-ups. Embed these pop-ups on your website and landing pages to encourage more customers to register with your service.

You can also use a customizable form to collect unique data about your leads to know them inside out.

3. Automated Emails — Almost every email marketing tool these days has an automated email feature. But what makes Sender’s automated email special is that they’re available even in the free plan.

You can now automatically send bulk, transactional emails or notify your customers about their abandoned cart for absolutely no cost.


The free plan of sender allows up to 15000 monthly emails for 2500 subscribers.

The paid plans include:

  • Standard plan at $41.75 — covers 240k emails a month and 20k subscribers.
  • Professional Plan at $208 — covers 480k emails a month and 20k subscribers.

All the plans, including the top-level enterprise plans, are customizable. You can find custom pricing by simply entering your total number of subscribers.


  • Generous free plan
  • User-Friendly interface
  • Brilliantly designed email and pop-up templates
  • Emails compatible with embedded media files


  • A/B testing isn’t available
  • Inadequate customer support
Software Our score Pricing
Sender ⭐⭐⭐ Starts at $41.75
Starting Price $41.75
Free Trial/Demo Free plan
Deployment Web-based, Saas, Mobile applications
Integrations Gamil, Hubspot, Google Forms, Discord, etc
  1. Customizable forms and pop-ups
  2. Automated emails
  3. Simple content editor

12. SendPulse— Best for AI-powered Email Marketing Management

SendPulse is a powerful email marketing tool that specializes in audience segmentation, A/B testing, lead generation, customer tracking, and of course, email marketing.


While all the basic features of SendPulse are available in most other email marketing tools, what makes it different is its dominance in the field of push notifications and SMS marketing.

Founded by Eugene Medvednikov and Konstantin Makarov in 2015, SendPulse is perfect for you if you are looking for an all-in-one email marketing tool.

SendPulse Features

Let’s take a look at the top three features of SendPulse:

1. Powerful AISendPulse’s AI allows you to get into the minds of your customers. You can check their purchase history and understand the kind of email they would be interested in.

With the data extracted by the AI, you can resend unopened emails and identify the perfect mailing timing to achieve the highest open rate.

2. Code-free Email DesignsCreating an engaging email copy without email marketing tools will require in-depth knowledge of advanced-level coding. This is where SendPulse comes into the picture. All you have to do is use the drag and drop builder to create your perfect email template in just a few minutes.

3. Email SchedulerEmail marketing requires consistency, and it’s not possible for marketers to manually send out emails round the clock. But with SendPulse’s email scheduler, you can upload and schedule all your emails well in advance.

This tool will automatically send out your emails even when you are away.


Sendpulse offers 4 packages:

  • Free pack for up to 500 subscribers and 15,000 emails
  • Standard pack starting at $6.40/month (Customizable)
  • Pro pack starting at $7.68/month (Customizable)
  • Enterprise plan starting at $10.75/month (Customizable)


  • Competent AI
  • Reliable Email scheduler
  • Hassle-free email creation
  • Easy implementation of A/B testing


  • Steep learning curve
Software Our score Pricing
SendPulse ⭐⭐⭐ Starts at $6.40
Starting Price $6.40
Free Trial/Demo Free plan
Deployment Web-based, Saas, Mobile applications
Integrations Zapier, WordPress, WooCommerce, TypeForm, etc
  1. Powerful AI
  2. Code-free email design
  3. Email scheduler

13. ActiveCampaign—Best Business Email Marketing Software for Migration

ActiveCampaign is best known for its brilliant automation features. Along with all the basic email marketing features that every other software offers, ActiveCampaign takes its service a notch higher by offering comprehensive automation services.


ActiveCampaign Features

Here are the 3 best features of ActiveCampaign:

1. Automatically Implements Machine Learning — AI and machine learning are an integral part of most email marketing software these days. However, what makes ActiveCampaign different is its automatic implementation of the analysis it makes.

For example, once it manages to find out what your customers like to read, it will automatically give your suggestions on optimizing your content as per their preferences.

2. Multi-channel CompatibilityIf you don’t want your email marketing tool to be limited to its web version, then Activecampaign will be your friend. It comes with a chrome extension that allows you to manage all your campaigns without leaving your email account.

Not to mention it also has a mobile app to help you work on your emails even when you are away from your desk.

3. Easy Migration — No other email marketing tool offers such robust migration and onboarding assistance. ActiveCampaign gives you unlimited access to their community center and offers free online support, in-person training, guides and templates, automation recipes, and much more to help you migrate from your previous email service provider and get started with ActiveCampaign.


Here’s a quick glimpse into ActiveCampaign’s pricing for 500 subscribers:

  • Lite: $9/month
  • Plus: $49/month
  • Professional: $149/month
  • Enterprise: $249/month

The pricing is flexible and will increase as your number of subscribers increases.


  • Powerful automation
  • Detailed insights
  • Easy migrations
  • Guaranteed deliverability


  • No free plan
  • Extra charges for email preview
Software Our score Pricing
ActiveCampaign ⭐⭐⭐ Starts at $9
Starting Price $9
Free Trial/Demo Free trial
Deployment Web-based, Saas, Mobile applications
Integrations Amazon, Slack, Zendesk, Shopify, etc
  1. Automatically implements machine learning
  2. Easy migration
  3. Multichannel compatibility

Best Free Email Marketing Software

It’s not possible to get a truly free email marketing software. While many popular tools like Salesforce and MailChimp offer enough features in their free plan, once your business starts growing, you will soon outgrow the restrictions that come with free plans.

If you are looking for free email marketing software to get started with, try:

All three of these free email marketing software offer adequate features in their free plans. You will find most core features, template designs, and sufficient email & subscriber limits to get started with your email marketing journey.

Best Email Marketing Software for Ecommerce

If you are looking for an email marketing software that is compatible with your eCommerce store, try:

These email marketing tools have excellent integration capacities and offer pop-ups that can be embedded in your store to direct your shoppers to subscribe to your mailing list.

You can also create action-based emails through these tools and remind your customers about the abandoned carts or products they might be interested in.

Best Email Marketing Automation Software

Email marketing automation software offer marketing automation through automated responses and emails. These tools can also be used to track customer data and use AI to automatically prepare responses and identify the perfect delivery time.

Here are our top picks for email marketing automation software:

  • Salesforce: Personalized marketing automation with email solutions
  • Drip: Along with basic email automation, Drip’s powerful AI extracts sensitive customer information and creates insightful performance reports automatically.
  • ActiveCampaign: It automatically implements your customer behavior analysis in your next email.
  • Moosend: Helps you create and send automated welcome sequences or onboarding emails.

Best Email Marketing Software for Agencies

Not every email marketing software is competent enough to deal with the diverse needs of big agencies.

If you want a tool to deal with your complex email marketing needs, any of these three will be your best bet:

Unlike regular email marketing tools, these tools come with special enterprise-level plans that are designed for advanced agency needs. Simply put, they don’t let the restrictions of pre-designed plans limit your email campaigns.

Feel free to reach out to the sales team of these individual tools to create a custom plan with ultimate email marketing features.

Text and Email Marketing Software

Sometimes, emails aren’t enough to maintain consistent communication with your customers. If you want easier ways to reach out to them, try SMS marketing.

Here are the three best tools that offer equally impressive email and SMS marketing features:

While Salesforce offers a native SMS marketing feature, Mailchimp and Hubspot will ask you to integrate them with an SMS marketing tool. That said, both Mailchimp and Hubspot offer seamless integration through Zapier.

Mailchimp can be connected with SimplyTexting, and Hubspot can be connected with Message Media.

What is Email Marketing Software?

Email marketing tools are Saas applications used by entrepreneurs, content creators, and businesses to manage their email marketing campaigns. They usually offer a comprehensive suite of services which includes email creation, delivery, and tracking.

If you want to send out bulk emails to your subscriber list with a personalized touch and understand how they are interacting with it, get your hands on an email marketing software today!

What Are the Benefits of Using an Email Marketing Software?

Wondering why you should switch from a manual email marketing approach to email marketing software? Here’s why:

1. Save Time On Sending Email

Most email service providers have a limit on the number of emails you can send at once. Also, for services like Gmail, you have to manually add all the recipients. Both of these factors can severely hamper your email marketing goals.

To make it easier for you, an email marketing software comes with a bulk mailing feature where you can send out an email to all your subscribers in just one click.

2. Helps You Understand Your Email’s Performance

Sending out emails to your subscribers isn’t enough. You must also know how well your emails are performing to identify areas that require improvement.

Unlike regular email service providers, email marketing software has a dedicated analytics section where they give you insight into the delivery success, open rate, and engagement rate of your emails so that you can calculate your campaigns’ success.

3. Engaging Email Templates

Why would you stick to the age-old and highly generic templates of regular email service providers when you can choose from several engaging and customizable email templates through email marketing tools!

The best part is that you can easily personalize the pre-designed templates to match your brand’s theme and tone.

4. Automate Responses

No brand has the time to manually respond to each email, especially the ones that have thousands of subscribers. That’s why email marketing tools allow you to create automated responses to common queries along with automated sequences for particular customer activity.

How Much Does an Email Marketing Software Cost?

The cost of email marketing software largely depends on the service you choose, the features they offer, and your final email marketing plan. A starter pack will cost you anywhere between $8 to $20, whereas advanced plans would cost anywhere around $200 or above.

If you opt for a personalized, enterprise-level plan, the prices will be higher and might even surpass the $1000/month mark.

Does CRM Software Include Email Marketing?

Email marketing is a crucial part of CRM (Customer Relationship Management). That’s why a lot of CRM tools, including Zoho CRM and Freshsales, cover email marketing under their CRM services.

Which Type of Email Marketing Software is Right for You? Things to Look For

Your email marketing needs will ultimately determine your ideal email marketing partner. Here are five important features that must be present in your ideal email marketing tool:

1. Template Diversity

One of the main reasons to switch to an email marketing tool is that you’ll be able to customize your email templates and set them apart from the genetic style of regular email service providers.

Hence, you should look for email marketing tools that offer diverse pre-designed templates for every niche.

2. Simple and Responsive

Email marketing tools are primarily used to do away with the tedious mailing process that regular email service providers offer. Hence, your ideal email marketing tool should be simple to use and deliver your emails with a 100% success rate.

3. Automated Processes

Marketing tools today are incomplete without automation. The same goes for email marketing software. Your chosen tool should offer a certain degree of automation, especially through automated responses and email sequences.

4. Data-Driven

Email marketing tools are not just a medium to send out emails and newsletters but are also a gold mine of customer data.

Hence, your ideal email marketing tool should automatically store important customer data, help you segment through different classes of target audience and automatically supply sensitive customer information that can accelerate your marketing campaign’s success.

5. Reliable Customer Support

No matter how many tech experts you have on your team, it’s always advisable to have a team from the SaaS tool itself to help you out with complex issues.

So, when looking for the perfect email marketing software, make sure you check out their customer support’s reliability and efficiency.

Conclusion: What is the Best Email Marketing Software in 2024

Each of the email marketing software we have mentioned above comes with its own USPs and specialties.

While our top pick for the best email marketing software in 2024 has to be Salesforce, considering its usability, advanced features, and numerous integrations, you can certainly try other tools and expect equally impressive results.

In the end, it’s all about which tool meets your email marketing priorities the best.


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