Twitter Facebook LinkedIn Flipboard 0 When evaluating their successes and their failures at the end of each year, many businesses may find that their social media strategies didn’t perform in the way that they hoped, but, maybe due to a lack of resources or know-how, they plan to use the same strategy again in subsequent months. Rather than stick with the same old strategy year after year, consider one or more of the following steps for revamping your social media marketing. What’s one way a business can breathe new life into their social media strategy for the new year? 1. Personalize Your Content Social media marketing is here to stay. If you want to breathe life into your strategy this coming year, I suggest looking for opportunities to personalize the content and offers you share with your audience. Virtually every social media site has personalization options that business owners and sales teams can use to reach specific customer subsets. Don’t waste these tools and start personalizing today. – John Brackett, Smash Balloon LLC 2. Understand Your Customer Better Refresh your understanding of your customers. Nothing makes marketing more effective than committing to understanding your customer better, especially when you’re armed with the aim of adding value to the buyer’s journey. Over the years, it’s pleased me to bring my clients business results through marketing, and that’s worked because I keep up to date with buyers on search or social. Study more. – Samuel Thimothy, OneIMS 3. Increase Audience Engagement Keeping your social media content consistent with your brand personality is vital for a cohesive marketing strategy, but a tactic you can use to refresh your brand’s social media is to increase your audience’s engagement. Encourage your audience to like, follow and comment on your brand’s social media pages. Incentivize engagement and engage back. Reply to comments and repost positive earned media. – John Hall, Calendar 4. Incorporate More User-Generated Content To refresh your social media strategy, incorporate more user-generated content. User-generated content is anything created by your audience in relation to your brand. You can use these images and videos to promote your campaigns and increase sales because it tells other customers you’re a reliable brand. – Stephanie Wells, Formidable Forms 5. Feature Existing Customers Influencer marketing has evolved and matured to become a key marketing trend among businesses. In the coming year, most businesses (including the big brands) will turn their social strategies to influencer marketing. But you can step aside and focus on bringing real people into the picture by featuring your existing customers. It makes your campaign feel more real and natural. – Josh Kohlbach, Wholesale Suite 6. Try a Different Platform Your social media strategy can make or break your small business. One way to mix things up is to consider other platforms. For instance, if you only use Facebook and Instagram to connect with your audience, you may want to do something different, like start a YouTube channel. Not only will you see more engagement from this new network, but you can also share your content on other networks. – John Turner, SeedProd LLC 7. Do More to Promote Your Profiles To create a better social media strategy for the new year, do more to promote it across all channels and platforms. Your website is the biggest opportunity for you to promote your social media and grow a following there. On your homepage, landing pages, product pages, etc. you can add your socials to the sidebar or main menu navigation to drive more traffic to your social profiles. – Jared Atchison, WPForms 8. Experiment With Style and Format A good way to breathe new life into your corporate social media is to experiment with the style and format of your information. Of course, the content must be extremely useful and impactful. A simple idea of how you can raise engagement is to mimic the format of storytelling blogs that you personally like. This will help you avoid copying competitors and will make content more effective. – Maksym Babych, SpdLoad 9. Get Employees Involved One way a business can breathe new life into its social media strategy for the new year is to encourage employees to be part of the brand communication on social media. You could get interested employees to create accounts and share insights and ideas that can help your audience. When you add a face to your brand, it helps people connect with your business more. – Blair Williams, MemberPress 10. Be More Genuine Being genuine and showing off the authenticity of your business or brand will be one of the most important actions any entrepreneur can take to build and engage a social media following. Ensuring your content and calls to action resonate with your audience is just as crucial. – Kristin Kimberly Marquet, Marquet Media, LLC 11. Create Content via Crowdsourcing Try creating content via crowdsourcing for your marketing in 2022. Audiences love to feel like they’re participants in something special. Ask your audience to answer questions on social media and then create a blog post or video that rounds these up. You’ll get fresh, different content that appeals to people and your audience will feel more connected. – Syed Balkhi, WPBeginner 12. Make Customer Service a Priority One of the best ways to breathe new life into your social media strategy is to make customer service on social networks a priority. Almost four billion people use social media, so there’s an excellent chance a portion of your target audience would appreciate an option to talk to a live agent or chatbot from your social accounts. If used properly, this strategy can drive sales and loyalty. – Chris Christoff, MonsterInsights Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Young Entrepreneur Council.Learn how to publish your content on B2C Author: Young Entrepreneur Council Follow @YEC Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at yec.co.… View full profile ›More by this author:9 Easy Ways to Engage Your Customers With Your Content9 Tasks Sales Teams Should Focus on During New Year Q1 Planning10 Tips to Encourage More Product Sales on Amazon